Below you'll find a list of all posts that have been tagged as “Jonathan Bernstein”
Doing the right thing could sway fence-sitters and restore the faith of fans, but it will take a hefty dose of honesty and humility The saga of Alex Rodriguez has been one full of ups and downs, with repeated mea culpas and seeming returns to normality, followed by yet more …
New ads of questionable value to airline’s reputation JetBlue has used clever PR tactics to make a name for itself in the crowded airline industry, but its latest efforts may be causing more harm than good. Take a look at these two videos, shared via Twitter by @JetBlue, and we’ll …
Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. Of course, what tool has made more of an impact …
Caught in a potentially shady situation, Gogo’s crisis management doesn’t hold up In-flight Internet provider Gogo was caught in a major no-no this week when a traveling Google engineer disovered it was issuing faked SSL certificates for YouTube. SSL certificates are part of the technology that is supposed to ensure …
Proof that reviews and the reputation they create have an impact on your bottom line Although it’s widely accepted today that positive reviews are important, for many businesses spending time and money on managing those reviews is an afterthought. To illustrate just how important managing your online reputation really is, …
A decent response that lacked one critical ingredient It appears we can belatedly add Chik-Fil-A to the list of organizations hacked in 2014, as reports have emerged stating the fast food chain was bleeding data from Dec.2, 2013, to Sept. 30, 2014. To its credit, Chick-fil-A did release a statement …
The prevalence and constant use of web browsers makes then an ideal point of entry for malicious hackers In case the many recent posts to this blog covering cyber crimes haven’t made it clear, at this point it’s not a question of whether you’ll be attacked, but when. A new …
Is the agency walking its talk when it comes to crisis management and safety protocol? The CDC is supposed to be setting the standard for coping with Ebola, but a recent slip brought about a major backlash from the scientific community. The NY Times’ Denise Grady and Donald G. McNeil, …
U.S. Cyber Command a solid model for businesses to follow The hacks and breaches of the past several years have made clear to us that cyber crime is here to stay, and that plans to prevent and mitigate the damage from these attacks is an absolute must for crisis management. …
Knowing about factors that influence reporting will help your crisis management There’s no doubt that social media has affected the way breaking news is reported, for better and for worse. Regardless of whether you believe it’s been a boon or a bane, you need to be versed on the changes …
Can the movie studio recover, and if so, how? The Sony Hack is an unprecedented event that could very easily become the new norm. After all, hackers have proven their ability to penetrate just about any system they want time and time again over the past couple of years, and …
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on social media A national retailer client of Karl James & …
A look at some crisis management musts for these key players Boards of directors play a crucial role in guiding their organizations through the crisis management process. It is, quite literally, the board who often determines whether a company will sink or swim, making this advice from Forbes contributor Davia …
More data from IBM researchers on the current state of system security The past several years have seen a near-constant stream of data breaches, hacks, and other cyber-intrusions that have left individuals and organizations in some seriously sticky spots. While awareness, preparation, and responsiveness has improved significantly over those years, …
Does your crisis management plan include the possibility of a devastating hack? The cyberattack that crippled Sony Pictures, led to theft of confidential data and leak of movies on the internet would have challenged almost any cyber security measures, the US Federal Bureau of Investigation (FBI) has said. The FBI’s …
