Below you'll find a list of all posts that have been tagged as “Jonathan Bernstein”
Blindly following policy is asking for a crisis management mishap We’ve discussed before how a refusal, or inability, to flex your policies in special circumstances can create crisis management issues for organizations, and now yet another example has reared its head, this time in Massachusetts. 17-year-old Erin Cox, honor student …
The products you choose to carry can create serious crisis management issues Walmart may want to put its buyers through some crisis management training after a couple of Halloween-related fails made headlines recently, starting with the retail giant being blasted for carrying a rubber “Dead Dog Prop” made to look …
Communicating with media is a crucial crisis management skill Once upon a time, the thing to do when you came under scrutiny was batten down the hatches and avoid discussing the matter altogether. We’ve long since moved past that school of thought, but unfortunately many organizations insist on doing things …
It’s no longer a question of “if”, but “when” you will face an online attack Convinced your data is secure because you’re using a phrase password from your favorite book or movie, something like, “Call me Ishmael?” Think again! Ars Technica’s Dan Goodin reports: For the first time, the freely …
Errors become far less forgivable when you make them time and time again… The University of Montana, and especially its football program, have been making negative news for a couple years now. In fact, there had been so many alleged sexual assaults and other misconduct by student athletes, and so …
Immortalized online…but is it a good thing? The latest YouTube video to go viral features a young woman quitting her job in what most certainly is a creative manner, but was it a smart move? Let’s watch: Marina Shifrin is the woman in the video, and it was filmed at …
A reminder to plan for “rare, but predictable” crises If a monster earthquake struck off Alaska’s coast, tsunami waves would rush toward California, crippling the nation’s busiest port complex and flooding coastal communities, a report released Wednesday suggests. The potential impacts, based on a hypothetical magnitude-9.1 jolt off the Alaskan …
If you’re not ready to be the face of your organization, don’t take the helm When you’re the face of your organization, you need to understand how to interact with the media. It doesn’t matter if you’re CEO of a corporation, captain of a football team, or, as in the …
Don’t let crises for your customers create more problems for you Refusal, or inability, to flex with circumstances is a surefire way to land your organization in need of crisis management, and recently our colleague Phil Cox brought a situation to our attention that really hammers this point home. Juliette …
Not watching what you say and do on social media can cost you dearly Last week, Business Insider CTO Pax Dickinson joined the continuously swelling ranks of those who have lost their jobs because of careless social media use. Dickinson was (quite understandably) canned the day after being called out …
Actions speak, loudly Harvey Mackay is not only a New York Times bestselling author, but he’s also the founder of a business, MackayMitchell Envelope, that proudly proclaims it has never lost a major account in 45+ years of doing business. Who better then, from whom to take a lesson in …
Newcomers to the field bring hunger, fresh perspective Graduates of communications programs are leaving school more prepared than ever to do the daily work required to excel in the fields of PR and crisis management. Of course, a student’s thesis is where they really get to flex the mental muscle …
Can you be punished for writing a negative online review? In a suit that reputation management and hotel industry professionals alike will be following closely, a Quebec-area hotel is suing a former guest over a negative Tripadvisor review. Allegedly, Laurent Azoulay and his son checked into the four-star hotel, only …
Don’t make this major crisis management mistake A Chinese zoo has been accused of attempting to fool visitors by placing various not-so-exotic animals in cages marked for wild animals. In the most egregious offense, a Tibetan mastiff was passed off as a lion…at least until it began to bark. CNN …
We talk crisis management in higher education this Thursday at 7 pm EDT Institutions of higher learning naturally encounter situations requiring crisis management. After all, they are tasked with maintaining the safety and well-being of students and ensuring the integrity of faculty and staff, with a wide range of potential …
