Below you'll find a list of all posts that have been tagged as “Jonathan Bernstein”
Major mistake highlights importance of experienced guidance for social media managers Why is it that organizations feel perfectly comfortable handing full control of their social media accounts over to employees barely old enough to drive, or outsourcing to someone who doesn’t even live in the same country as their audience? …
17th century wisdom that’s even more true in the 21st This time around, our Crisis Management Quotable comes to us courtesy of a 17th century Spaniard who wore many hats, from scholar and philosopher to army chaplain. A single lie destroys a whole reputation of integrity. — Baltasar Gracián The meaning …
Financial services firms still feeling the pain from sullied reputations The events of the past half-decade (or more) have left the average American utterly untrusting of those in the financial industry, for good reason. Although obviously there are exceptions to the rule, the bad behavior displayed has left a lasting …
Are you prepared to face a break in the supply chain? Hospitals around the U.S. are in full-blown crisis management mode after learning manufacturers won’t be able to meet demand for one of their most common and vital supplies. Sterile saline, the saltwater mixture used for everything from treating dehydration …
Should you be trusting cloud storage with valuable data? Storing data in “the cloud” has become enormously popular, yet a lack of understanding about exactly what is okay to store there, and how secure cloud services are, has led to massive security threats becoming commonplace. We would even go so far …
Data thieves find a new angle of attack The message that downloading suspicious apps can land with you a phone full of malware is finally gaining ground, but what if your phone comes straight from the factory with nasty software already installed? Well, if you ordered a Star N9500 Android …
Was the popular chain’s crisis management a four-star effort? The data breach at P.F. Chang’s came to light in mid-June of this year, with the organization claiming to have learned of the situation June 10. Crisis management started out in troubled waters when a massive number of news organizations and …
Another example of stakeholders’ power to force change The food and drink industry has come under fire on issues from health to environmental practices. Now, feeling a financial squeeze, The Consumer Goods Forum, an industry network including some 400 organizations from 70 countries around the globe, is announcing sweeping changes …
Double-checking is never a waste of time when it comes to crisis management Late last month the White House made headlines when it accidentally exposed the CIA’s top officer in Kabul, Afghanistan. In case you missed the story, here’s a rundown, from a Washington Post article by Greg Miller: The …
Good crisis management means finding a way to take control Sometimes, there is absolutely nothing you can do to prevent negative incidents from happening. That said, just because you couldn’t prevent something doesn’t mean you have no control of the situation. Take the recent crash involving a Walmart company truck …
When everyone knows the rules there’s a lot less room for trouble Setting specific policies, and making said policies highly visible, is one of the most neglected aspects of social media crisis management. Whether it’s telling employees what’s safe to share or letting stakeholders know what type of behavior will …
Holding onto your good reputation is much simpler than repairing damage Today’s Crisis Management Quotable comes to us from Thomas Paine, who proved his understanding of the public when his famous pro-independence pamphlet Common Sense helped ignite the American Revolution. “Character is much easier kept than recovered.” ― Thomas Paine …
How has this crisis management discipline evolved, and where should it be headed? Emergency management is one of the most intensive types of crisis management due to the fact that, in many cases, lives are literally at stake. It’s a field that’s constantly changing and evolving, as well as putting …
[Editor’s Note: The following post from Jerry Brown’s Monday Morning Media Minute newsletter addresses the issue of conducting crisis management without creating more risk through the methods and verbiage you put to use.] I think it’s safe to say things aren’t going well when you feel compelled to tell employees …
30 Lessons from 30 Years of Crisis Management Jonathan Bernstein got his start in crisis management when he helped launch one of the earliest crisis communications practices in the U.S. as part of a national PR office. Branching off to form Bernstein Communications, which would later become Bernstein Crisis Management, …
