Aw CRAP… where do we go from here? [Editor’s note: Our colleague and seasoned crisis expert Jeff Chatterton was kind enough to allow us to reprint this timely piece, the title of which echoes what’s being said in boardrooms and living rooms the world over. With COVID-19 making major impact …
Guest Post: Great Idea, Horrible Execution
[Editor’s note: This post, originally published in Jeff Chatterton’s Winning Reputations newsletter, provides a perfect example of how using the wrong language can completely disrupt the message you’re trying to get across.] Brussels Airlines has launched an international ‘image makeover’ campaign in an effort to disassociate Africa from the horrible …
Crisis Management for Tomorrow
The incident is over, but the crisis has just begun Most organizations understand the need to have crisis management plans to cope with immediate issues like fires, machinery failures or violence in the workplace. However, crises aren’t over just because the incident’s drawn to a close. In fact, they’re only …