LEGO’s Crisis Management v. Racism Allegations

Posted on: 05, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online reputation management, PR, public relations, reputation management Leave a Comment

A Turkish group claims Jabba’s Palace playset creates negative cultural stereotypes, how did Lego respond? Star Wars playsets have long been a part of the Lego brand’s lineup, but one featuring the iconic Jabba the Hutt’s palace recently came under fire from the Turkish Cultural Association of Austria because it …