Can You UnGoogle Me?

Erik Bernstein online reputation management

We hope you enjoy this reprint of a recent editorial from Crisis Manager, the award-winning crisis management newsletter. When a caller asked, “Can you unGoogle me?”, I have to admit it took me a second to respond. Though I chuckled at how this particular individual phrased it, asking if we …

Breaking Crisis: AppSumo’s Bad Joke

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Will a tasteless statement lead to reputation damage? [4/25/2016 – 9:26 am] We’re often writing about situations in the past, but today we have the opportunity to look at a still-evolving crisis. Yesterday, product promotion site AppSumo posted a listing for a phone stand which included an inexplicable crack at Parkinson’s …

Tay AI, or Why Interactive Content is a Crisis Minefield

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Predict misuse before your launch or pay with reputation after the fact Microsoft’s Tay AI was supposed to be a cute publicity tool and experiment in one. “Tay” was supposed to communicate with users via Twitter, Kik, and GroupMe in the voice of a teenage girl, using AI learning to …

Managing Your Online Reputation in 2016

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Looking at a common cause of personal crisis Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a variety of sources, the overwhelming majority are a result of …

[Infographic] The Importance of Online Reviews

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Stats to help shed some light We can’t say it enough – online reviews can and do have a major impact on most every organization that finds themselves listed. You can’t control whether you’ve been listed, you can’t stop people from sharing their thoughts, so it’s time to pull your …

Google’s Accidental Share: How “Right to be Forgotten” is Being Used

Erik Bernstein crisis management, online crisis management, online reputation management, PR, reputation management Leave a Comment

Reporters uncover stats the search giant’s been reluctant to share European courts have determined that the ability to remove Google search results is a matter of privacy, and although it’s been firmly contested in the U.S., the “right to be forgotten” has become a regular part of European law. While …

Crisis Management Risk: .sucks Domains

Jonathan and Erik Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, public relations, reputation management Leave a Comment

Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new level. Starting in June, .sucks domains will go on sale …

The Dangers of Oversharing

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Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is oversharing of personal info. As you can see in this …

What the Google-Twitter Deal Means to Crisis Management

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, search engine optimization, SEO, social media, social media crisis management, social media reputation management Leave a Comment

Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …

Social Media in 2015

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media Leave a Comment

Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. Of course, what tool has made more of an impact …

Disarming Social Media Attacks

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management 2 Comments

[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on social media A national retailer client of Karl James & …

Artie Lange Tweets Latest Celeb Social Media #Fail

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, Twitter Leave a Comment

Meet the latest candidate for the 2014 Weiner Awards Comedian Artie Lange, best known for his time on the Howard Stern Show, is the latest in a long string of celebs to create trouble for themselves via social media, and to land in the running for a 2014 Weiner Award. …

Walmart’s Crisis Management for “Fat Girl Costumes”

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Retailer runs into yet another easily preventable crisis Last Halloween we wrote about Walmart running into reputation issues due to some seriously questionable decision making, and it looks like history is repeating itself in 2014. Jezebel.com contributor Anna Merlan broke the news of Walmart’s latest faux paux, and if your …

Crisis Management Implications for Female Donald Sterling

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, sports crisis management Leave a Comment

Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte Lucas as well? Lucas landed herself in the midst of …

CeeLo Green Tweets a Crisis Management #Fail

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no contest to charges of slipping a woman ecstasy in her …