GoDaddy’s Super Bowl Ad Draws a Penalty

Posted on: 29, Jan 15

Jonathan Bernstein crisis avoidance, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Failing to anticipate public reaction is a costly oversight Domain registrar and Web host GoDaddy has a history of questionable taste for its ad campaigns, and its latest addition, axed after uproar from stakeholders, looks to have been a costly mistake. The ad, which features a lovable puppy making his …