Cheerios’ Anti-GMO Social Media Crisis

Posted on: 08, Jan 13

Erik Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Facebook, Jonathan Bernstein, online reputation management, PR, public relations, social media Leave a Comment

Wily protestors turn Facebook app against company, creating need for crisis management An attempt to engage consumers via Facebook backfired for Cheerios last month when anti-GMO protesters turned the company’s new custom app to their own purposes. The protestors flooded Cheerios’ page created with the app originally intended to foster …

No “Likes” for Facebook’s Crisis Management

Posted on: 14, Sep 12

Erik Bernstein crisis communications, crisis management, Crisis Response, Erik Bernstein, Facebook, Jonathan Bernstein, online reputation management, public relations, social media Leave a Comment

What drives a social media innovator to sit silent while his stock plummets? With Facebook stock, one of the most anticipated public offerings, well…ever, sinking from day one, you would think that the company would be eager to trot out the man who brought it all together, THE face of …