Looking for a new year’s resolution? How about getting that reputation in gear? As the year winds down we’re seeing a big bump in the number of calls asking for help with online reviews. Yelp and Google are the most impactful of course, followed by Facebook and then a pile of …
Social Media Demographics
Know who’s using what to maximize messaging Every communications plan has (or should have) a social media component. And, as with other forms of media, you’ll want to select the social media platforms best suited to your intended audience. The precise demographics on the most popular platforms are constantly shifting, but …
Facebook Lends a Hand in Disaster Crisis Management
Check on friends following disaster with new app Social media has long been acknowledged as a highly effective means of disaster crisis management, and now a new Facebook app is making it easy for even your average user to communicate that they’re okay after an incident in their area. Fast …
Should I Post This? A Social Media Flowchart
To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to what you put out there for the world to see. …
#NBCNYE #Fail
An ugly joke and no crisis management leaves the network deluged in social media hate NBC’s annual New Years Eve bash was tainted by a thoughtless, tasteless, and downright stupid joke cracked by comedian Natasha Leggero, a guest on the show. We’ll let you see the clip first, then talk …
Social Media Crisis Management #Fail: The Secret Plumber
Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE thanks to the @secret_plumber van reg no SL62FKG for almost …
The Weiner Awards – Recognizing Social Media Darwinism at Work
[Editor’s note: We’re happy to announce the first-ever Weiner Awards, a fun way to remind everyone out there that the way you use social media can bring some seriously nasty consequences!] LOS ANGELES, December 10, 2013 — Have you ever horrendously embarrassed yourself using social media? You send a Tweet, …
Crisis Management Time for Luluemon after Dallas Store Bashes Charity
Didn’t think we needed to say it, but don’t talk smack about charitable organizations… [Editor’s note: This post was written before the latest uproar over comments from Luluelmon’s CEO regarding body types, which we’ll be covering tomorrow!] Yoga outfitter Lululemon (say that three times fast) won acclaim for its handling …
Facebook’s Latest Privacy Change and You
Make sure you know who can see your posts! Have you been using the “Who can look up your Timeline by name?” setting on Facebook to keep your online actions hidden away from employers and coworkers? If you are, Facebook has an announcement for you; this setting is being removed! …
Social Media Crisis Management: Don’t Drink and Post
Should you really even need to be told? Most people wouldn’t hold a press conference or shareholder meeting after spending a few hours at the bar, yet for some reason many of those same people feel strangely comfortable sharing to social media when they’re in the midst of tying one …
Clorox’s Social Media Crisis Management #Fail
How did this one ever get the green light? In a move that’s making a serious run for “most preventable crisis of the year,” Clorox published an article on its Facebook page late last month that degraded the parenting skills of men in just about every way possible. Be prepared …
Social Media as a Crisis Management Tool
Crisis management and social media go hand-in-hand Just about every plan we put together these days includes aspects of social media crisis management. Presenting a variety of platforms and utilities that are perfect for communications, reputation management, monitoring stakeholder sentiment and a host of other specialized uses. Add to that …
Durex Didn’t Practice Safe Facebook
A social media crisis management lesson Social media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start. Here’s the story, from an ABC News article …
NSA Snooping Creates Reputation Crisis
New revelations create negative backlash for organizations involved At first, you might think the revelation, oh, sorry, “allegations” that the National Security Agency and the FBI have been tracking info on everything from phone use habits to e-mails and social media messaging would be a major crisis for the organization. …
Defining the Roles of Traditional vs Social Media
Social media’s role should be to bring information to us quickly. Traditional media’s role should be to bring information to us accurately. That distinction came to mind recently after I witnessed the horrendously inaccurate traditional media reporting about the Boston Marathon bombing, which was often fed by an apparent desire …
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