Below you'll find a list of all posts that have been tagged as “Erik Bernstein”
It’s easy to go too far when trying to grab attention through shock value Shock marketing can grab you some easy attention, but in many cases it’s really not the attention you’d like to receive. Take the case of Australia’s Wicked Campers, who was forced to remove sexist, misogynistic, and ridiculously immature slogans …
Don’t keep your employees in the dark When it’s time to go into full-on crisis management mode, many organizations are focused purely on A) cleaning up the situation, and B) communicating with outside stakeholders, whether that means customers, investors or the media. Here’s the problem with that – your employees, …
Having a plan in place means you won’t be left scrambling when crises appear In order to be as effective as possible, crisis planning needs to come before a crisis actually hits. While it is possible to create and enact a plan after things get messy, it’s never easy. In …
“We’re working on it” can buy more time than you expect When you encounter a crisis, the pressure to immediately make a statement is immense. Not only will your stakeholders be clamoring for you to talk, and angry if you don’t, but you also risk damaging rumor or innuendo taking root …
Understandably angry stakeholders and poor crisis management leave sports reporter in a bad spot ESPN anchor Stephen A. Smith won’t be stepping up to the mic for at least a week following his on-air comments regarding domestic violence – specifically that women should avoid “provoking” men into assaulting them. Smith …
Dating site seems to be applying the dubious principle of “any publicity is good publicity” Move over Facebook, because OKCupid just hopped on the user experimentation train! In a blog post published Monday, one of the dating site’s founders, Christian Rudder, proudly proclaims “We Experiment On Human Beings!” From the …
Lack of much-needed compassion leaves bank’s communications falling flat Having a debit or credit card charge declined is both frustrating and embarrassing no matter who you are or what you’re buying, something we would expect a bank to be aware of. That’s why, when we spotted the below email from …
150 year-old wisdom that still applies today Ralph Waldo Emerson was a legendary speaker, essayist and poet who, perhaps not surprisingly for a man who published dozens of groundbreaking essays and delivered thousands of lectures, has a long list of quotes that have survived the nearly 150 years since his …
Considering how stakeholders will react to change is key The impact of stakeholder trust on reputation and the bottom line is at an all-time high, yet organizations are burning what little faith their proponents have left on a daily basis through penny pinching, poor customer service, or a simple lack of …
Major mistake highlights importance of experienced guidance for social media managers Why is it that organizations feel perfectly comfortable handing full control of their social media accounts over to employees barely old enough to drive, or outsourcing to someone who doesn’t even live in the same country as their audience? …
17th century wisdom that’s even more true in the 21st This time around, our Crisis Management Quotable comes to us courtesy of a 17th century Spaniard who wore many hats, from scholar and philosopher to army chaplain. A single lie destroys a whole reputation of integrity. — Baltasar Gracián The meaning …
Financial services firms still feeling the pain from sullied reputations The events of the past half-decade (or more) have left the average American utterly untrusting of those in the financial industry, for good reason. Although obviously there are exceptions to the rule, the bad behavior displayed has left a lasting …
Are you prepared to face a break in the supply chain? Hospitals around the U.S. are in full-blown crisis management mode after learning manufacturers won’t be able to meet demand for one of their most common and vital supplies. Sterile saline, the saltwater mixture used for everything from treating dehydration …
Should you be trusting cloud storage with valuable data? Storing data in “the cloud” has become enormously popular, yet a lack of understanding about exactly what is okay to store there, and how secure cloud services are, has led to massive security threats becoming commonplace. We would even go so far …
Data thieves find a new angle of attack The message that downloading suspicious apps can land with you a phone full of malware is finally gaining ground, but what if your phone comes straight from the factory with nasty software already installed? Well, if you ordered a Star N9500 Android …
