Below you'll find a list of all posts that have been tagged as “Erik Bernstein”
The way it’s delivered can make or break any communication What was it about the ancient world that led to so many great insights into human nature? We’d venture that it had a great deal to do with the fact that there were no glossy ads, TV broadcasts, Twitter campaigns …
What would you do in this situation? It seems not a day goes by where some organization or another isn’t doing crisis management for a social media mishap. Nokia New Zealand’s Twitter account was the victim of a strange incident recently where a single post with the words, “Fuck you” …
A healthy dose of doubt will stop many crises before they start It feels great to have everybody agreeing with you constantly…until those yes men nod their heads to a decision that lands your organization in ruins. When you’re talking crisis management musts, the doubting Thomas is one man you …
The retail behemoth is taking on negative social media sentiment Even organizations that have embraced social media are still unsure as to how to best cope with negative comments online. While it’s commonly accepted that you can ignore those who are simply out bash you, or troll, what happens when …
[Editor’s note: The following guest post from Dr. Vali Hawkins Mitchell and Kristen Noakes-Fry takes a look at an aspect of crisis management for which many managers are extremely unprepared.] When I arrived in New York City in September of 2001, I knew what my job was, even though my mind …
Your voice isn’t the only thing that speaks when it comes to crisis communications While the words you choose certainly do matter when it comes to crisis communication, the way you hold yourself, your facial expressions, appearance, even what color tie you choose, all make a drastic difference in how …
[Editor’s note: Reader Kim May pointed us to this story of the latest crisis management tactic being employed by Tesla Motors as it fights for acceptance among regulators and the public.] Electric carmaker Tesla Motors has been under (pardon the pun) fire since YouTube video of one of its vehicles …
Asking stakeholders to voice their opinion when you know your reputation is in the dumps is a bad idea Interactive social media events are a great way to connect with stakeholders and build your brand’s reputation, but several major brands have already learned the hard way that these events can …
Still convinced a single post can’t cost you your job? Everyone gripes about their job from time to time, but now, instead of meeting up with a friend or picking up the phone, many choose to vent on social media for the world to see. While we can understand the …
Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE thanks to the @secret_plumber van reg no SL62FKG for almost …
Another nominee, and a personal crisis management lesson for the young’uns While we certainly knew there were a lot of social media mistakes happening all around us, the launch of the Weiner Awards has resulted in our being told of an absolutely staggering number of outrageous incidents requiring serious crisis …
[From the editor: This article, originally printed in Tony Jaques’ Managing Outcomes newsletter, breaks down the incredible series of crisis management failures from New Zealand dairy giant Fonterra during its botulism-in-milk-powder crisis.] The independent report into the ‘botulism-in-milk-powder’ crisis at New Zealand dairy giant Fonterra is a searing assessment of …
The Internet can create serious issues for your organization, educate yourself to avoid danger If you work with the Internet a lot, and that includes pretty much all of us at this point, understanding digital security is a crisis management must. There are endless examples of trouble sprouting from a …
Add this one to the list of major hacks in 2013 In early October software maker Adobe was hit by hackers, who reportedly stole some 3 million encrypted customer credit card records, along with login data. Now, the real story is coming out, and the damage is FAR higher than …
[Editor’s note: We’re happy to announce the first-ever Weiner Awards, a fun way to remind everyone out there that the way you use social media can bring some seriously nasty consequences!] LOS ANGELES, December 10, 2013 — Have you ever horrendously embarrassed yourself using social media? You send a Tweet, …
