Below you'll find a list of all posts that have been tagged as “Erik Bernstein”
A push for change in the world of finance holds lessons for other industries Preventing reputation threats caused by customer dissatisfaction is a common goal of crisis management, and for the financial world (and many other tightly regulated industries) it has the added benefit of helping you avoid running afoul …
Another example of a social media crisis that should have been avoided Social media chats have backfired for large corporations like JPMorgan and McDonalds for fairly predictable reasons, yet their peers seem to be learning nothing as they voluntarily dive headfirst into troubled waters. For those still doubting the need …
A key component to any Internet reputation management plan Without a doubt, reputation is your most valuable asset, and these days the fate of that asset will be decided online. Before you can even begin to consider how to best protect and grow your reputation, you need to get familiar …
A dangerously overlooked aspect of social media management Twitter hashtag hijackings have been happening faster than we can cover them. The shellacking the New York Police Department took as a result of attempting to employ the #myNYPD hashtag was just the latest in a string of incidents that, quite frankly, …
How should the embattled automaker react? What do you think is one of the most damaging pieces of information that could emerge when you’re in the midst of crisis management for a massive mistake? If you said evidence that you’ve made that same mistake more than once, you must be …
Another candidate for the 2014 Weiner Awards Several of this year’s Weiner Award nominees have cost themselves serious money, lost reputation, and derailed their own careers, but so far none of them put themselves on a path to the slammer…until now. 22-year-old Colleen Cudney has been on probation for a …
Don’t hurt your reputation by leaving private photos where the world can see Shoving their face between the breasts on a mannequin, sitting buck naked in a hammock drinking a beer, and stripping at a party. Sounds like Spring Break for a boozing college kid, right? Not so much. In …
Communication is a two-way street Many of our Quotables come from celebrities or famous philosophers, but how about one from a man who’s been in the trenches of the crisis management field for decades? Communication that isn’t interactive is lecturing — Jonathan Bernstein Already reconsidering the value of your past …
The dangers of social media self-promotion Twitter hashtag hijackings have become a common form of both protest and entertainment for the Internet crowd. McDonalds has run awry of this several times recently, most notably with its #McDStories campaign that drew out thousands of extremely creative, and often stomach-turning, tweets tweaking …
[Editor’s note: The following guest post comes to us from the always-brilliant Merrie Spaeth, President of Spaeth Communications and creator of the infamous BIMBO Memo.] Mary Barra, GM’s new CEO, and the first woman to head a major car company, is scheduled to testify before Congress this week. The topic …
You WILL find yourself doing social media crisis management sooner rather than later By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope with a breaking situation. In a nice infographic, 360 Public …
Dangerous lack of concern for social media issues among company leadership creates reputation risk Situations like the recent Hot Pockets recall, where a supply chain problem spiraled quickly into a crisis on Facebook and Twitter, are proof of the new reality – every negative incident has the potential to create …
Having crisis plans in place will immensely increase your chances of coming out in one piece While we’re seeing an increase in the number of organizations that have crisis management plans, the vast majority of those plans are still woefully inadequate. In a recent interview, NFIB.com’s Adam Wren asked our …
Don’t let a lax attitude put you out of business Any time you see the name Kennedy, you know you’re dealing with a power player. Although Rose Kennedy made her reputation largely as a philanthropist and socialite, there’s no doubt she had her hand in some serious business dealings. With …
Don’t create a costly social media crisis That things you say or do on social media have real-life repercussions is undeniable, and with legal precedents now being set in countries around the world you’d better believe ignoring this fact can land you in deep trouble. Just recently Tony Jaques, our …
