How Heineken Beat a Crisis Management Nightmare

Posted on: 09, May 12

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, online reputation management, public relations, reputation management, social media 3 Comments

Fast response, genuine feeling, lead to success In what can only be described as a crisis management nightmare scenario, popular beer maker Heineken was blindsided by a picture of a dog fighting ring surrounded by banners promoting its product. The photo quickly went viral, and looked to be snowballing into …