Crisis Management at Claire’s

Erik Bernstein communications, crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, media training, public relations, reputation management Leave a Comment

Don’t go corporate in a crisis The blog post came Wednesday. Tatty Devine, a handmade jewelry company in England, posted photos of its own designs next to designs sold at international affordable jewelry retailer Claire’s. The response was explosive. More than 200 people commented before Tatty Devine closed the comments, …

Get the Right Story Out

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, media training, public relations, reputation management, social media Leave a Comment

Does Inaccurate Information Require Crisis Management? If information is not accurate does a company still need to address it? The answer is a resounding “yes”. The days of ignoring something and hoping it goes away are long gone. Today, if an issue is ignored it is considered true until proven …

What To Do When People Hate You

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, online reputation management, public relations, reputation management, social media 1 Comment

Use negative attention to create positive content When Ragan.com went looking for comment from companies on 24/7 Wall Street’s most-hated companies in America list, seven of ten either declined to comment or literally didn’t respond. Writer Matt Wilson asked several crisis management professionals why this might be, and BCM president …

The First 24 Hours

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, PR, public relations, reputation management, social media 1 Comment

Sometimes you can’t prevent a crisis The combination of social media influence and a breakneck media cycle has made the first 24 hours after a crisis breaks more critical than ever. On March 1, Jonathan Bernstein will present, “Communicating in Crisis: The First 24 Hours,” a Communitelligence webinar. Focusing on …

Loose Lips

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, media training, public relations, reputation management 2 Comments

Don’t sink your own ship! Never interrupt your elders. 60 Minutes last night aired an interview with House Majority Leader Eric Cantor. Correspondent Leslie Stahl was questioning the Congressman about the need for bi-partisan cooperation and said even Cantor’s hero, Ronald Reagan, compromised and raised taxes. At that point, Cantor’s …

Improve Your Credibility

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, media training, public relations, reputation management, social media Leave a Comment

Lose people’s trust, and you lose it all. Credibility is everything when it comes to business and reputation. If people can believe what you say about yourself or your product, then you’ll have an easy time selling. Start lying, however, and you throw that right in the garbage. If a …

FedEx Gets Crisis Management Right

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media training, online reputation management, public relations, reputation management, social media Leave a Comment

High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s crisis management team wasn’t far behind. Taking the sage path …

Crisis Management 101: Assess the Reaction to What You Do

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, Komen, public relations, reputation management Leave a Comment

We saw just how well quickly implemented changes work with Bank of America’s recent debit card fee debacle, but obviously leadership at the Susan G. Komen for the Cure foundation didn’t catch the memo before sparking its own crisis management situation. The people have spoken, though, and following a massive …

Get Your Story Straight

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, media training, online reputation management, public relations, reputation management Leave a Comment

Lying is a slippery slope Massachusetts Lieutenant Governor Timothy Murray wrecked his state-owned Crown Victoria sedan on November 2nd. Initially Murray said he was driving within the speed limit and wearing a seat belt when he hit some black ice. According to the Boston Globe Murray said he was out …

Emergency Business Check-Up

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, Crisis Response, disaster management, disaster preparedness, disaster response, public relations Leave a Comment

The following is a very helpful mailing from FEMA, which has dramatically improved its communications since the Katrina debacle. It’s January and Time for Your Business Emergency Check-Up! Hello from the FEMA Private Sector Representative Desk! Before the holidays we sent you a message introducing me as the new FEMA-PSR, …

Managing a Crisis in the Social Media Wilderness

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, public relations, reputation management, social media Leave a Comment

Crisis management 101 pays off for gaming company Crisis management professionals are very much aware of the reputation issues that negative discussions on Twitter, Facebook, and certain forum communities can bring. When gaming company N-Control ran afoul of its stakeholders via a marketing consultant’s short temper (Quote: “We do value …

A Different Kind of Pie

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, public relations, reputation management, social media Leave a Comment

this one will help your crisis management Communication is the cornerstone not only of crisis management, but also much of business. In order to bring stakeholders the answer, product, or service that they want, you need to understand WHY they want it. This can be difficult to explain, which makes an …

Get Prepped for Crisis Management

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, public relations, reputation management Leave a Comment

Is your crisis prevention plan ready? There are many analogies that can apply to crisis management, but we particularly liked a recent post by Rachel Hedstrom, APR The Gentry Agency. on the LiveProcess blog that compared the process to a workout plan. WARM UP Getting your ducks in a row before …

Take Shelter!

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Response, social media 2 Comments

Social media scare in Jersey The unfamiliar noise from Jaclyn Boruch’s cell phone startled her. She reflexively grabbed it. What she saw next scared her. In bold red letters were the words “CMAS Alert” followed by “Civil Emergency in this area until 1:24 PM EST Take Shelter Now U.S. Govern.”  …

Did Someone Break the Delete Button?

Erik Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, public relations, reputation management, social media Leave a Comment

Sometimes the right crisis response is to delete Retailer Lowe’s is in the midst of a social media breakdown, as thousands of racist comments flood a post on their Facebook page explaining why it’s pulled advertising from the TLC show, “All American Muslim.” Media across the country caught wind of …