Below you'll find a list of all posts that have been tagged as “Crisis Prevention”
Why you have to consider the negative when making ad decisions How did an Australian clothing company wind up sending thousands of customers a marketing email that threatened to release compromising photos of them “everywhere”? While the idea is shocking, the way it most likely came to happen isn’t unusual. …
Why every organization is vulnerable to #MeToo allegations When humans are oppressed and repressed long enough and finally find a channel for venting their feelings, for finding justice, we sometimes overreact. Riots occur, with innocent individual and businesses damaged (or worse). Sometimes entire governments are brought down by such action …
The below post was written by Jonathan Bernstein on April 2, 2015. Since then, we have seen countless severe crises where the damage could have been prevented, or at least reduced significantly. Some of them are still in the headlines today. It’s not just about saving reputation and your bottom line, …
Everyday choices can create serious issues I can’t count the number of crises I’ve seen during my career that started with an operational decision that seemed like a good idea at the time — but which was fatally flawed from the start because decision makers didn’t ask a critical question. …
Don’t let dishonesty creep into your communications Lying is a funny thing. While it’s widely accepted that purposely stating something that isn’t true is classified as a lie and wrong to do, people convince themselves that other forms of lying aren’t so bad. As a kid I was told there are …
Avoid the items on this list and up your crisis game Crisis management is often a game of mitigation. That means you stop damage where you can, and reduce the impact where it can’t be stopped completely. Creating additional risks to your reputation and organization in the middle of that …
We tell clients to get an outside perspective on things like new products or services whenever possible. When you’ve been close to a project you tend to only see what you want to see, and not what the savage eyes of critics will spot immediately. Boutique and vintage brand BelleChic …
Mistake steps on profits for footwear distributor Score another one for sharp-eyed Redditors, and another financial loss for a company that failed to spot an issue before it created public problems. California-based Conal Footwear found itself in bad spot after a Reddit user shared [warning, NSFW language at link location] an image of prints …
Don’t point outrage in your own direction with an inappropriate “tribute” share Cinnabon’s Carrie Fisher tweet is the latest in a long string of inappropriate social media shares following the death of public figures. One concerning trend is that the majority of these faux pas have come from organizations large …
Plan ahead and reduce the impact of negative situations We’ve had the pleasure of guest lecturing classes at the USC Annenberg School of Communication and Journalism, and we can tell you first-hand there are some brilliant minds at work there. With a focus on educating the next generation of communications pros …
Could hackers be stealing your data from hundreds of feet away? With just under $100 in equipment, attackers with the right knowhow can see every keystroke you enter on wireless keyboards from a number of major manufacturers. Not only that, but they’re also able to send commands via your keyboard, which …
Reducing the impact of sudden attacks Violence impacting the workplace, including terrorism, is on the rise. Though it’s not pleasant to think about, working to prevent and preparing to handle active situations in advance can protect human life and reduce the impact to your organization. We favor a holistic approach …
Average breach now costs $4 million Data breaches are more than just a reputation threat, they’re expensive. And that expense is rising. According to new research from IBM’s security division, the cost of a data breach has risen 29% since 2013, and now comes in at a staggering $4 million …
Virtual issues bring real-world ramifications The consequences of crises with a significant social media component are growing. Today you can expect to take a reputation hit, you shouldn’t be surprised if financial loss enters the equation, and more and more we’re seeing social media mishaps wind up creating legal issues …
Take notes from others before it’s your turn to go on stage The playwright Terence, also known as Publius Terentius Afer, was brought to Rome as a slave, educated, and later freed because of his writing ability. So impressive were his abilities with the written word that, although many of …
