Learning from Cinnabon’s Carrie Fisher Tweet

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Don’t point outrage in your own direction with an inappropriate “tribute” share Cinnabon’s Carrie Fisher tweet is the latest in a long string of inappropriate social media shares following the death of public figures. One concerning trend is that the majority of these faux pas have come from organizations large …

3 Online Review Tips for 2017

Erik Bernstein crisis management, reputation management Leave a Comment

Looking for a new year’s resolution? How about getting that reputation in gear? As the year winds down we’re seeing a big bump in the number of calls asking for help with online reviews. Yelp and Google are the most impactful of course, followed by Facebook and then a pile of …

Crisis Management Quotables…on Accountability

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Ducking responsibility is not an option Accountability is a word that’s thrown around a lot, usually by an angry mob of investors or other stakeholders just before they grab the proverbial pitchforks. And while it certainly appears in boardroom talks as well, dangerously often it’s as an abstract construct and …

3 Tips to Prevent Hashtag Hijacking

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Reduce the risk factors for online marketing Creating your own hashtag for use on social media is a great way to connect discussions about a specific marketing campaign, product, or event. But, they’re also the perfect target for those looking to push their own agenda or simply cause you grief. “Hashtag …

Samsung Extinguishes Galaxy Note 7, Permanently

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Say farewell to our flame-prone friend After months of Galaxy Note 7’s bursting into flames, even after swapping battery suppliers and making major changes to the device’s firmware, Samsung announced yesterday that it was permanently calling it quits on production and sales of its flagship smartphone. A serious of crisis management failures – …

Reputation Versus Expectations in the Autonomous Vehicle Industry

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Reputation Versus Expectations in the Autonomous Vehicle Industry By Jonathan Bernstein & Grayson Brulte The severity of reputation crises is inversely proportional to the expectations stakeholders have about the organization or individual in crisis. [Jonathan Bernstein] One of many reasons for close integration of crisis preparedness and operational planning is …

5 Easy Ways to Guard Your Online Reputation

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Simple steps to improve your online reputation management Your reputation is your most valuable asset, yet the vast majority of companies don’t take basic precautions to protect their own until they’re knee-deep in a mess. You can’t avoid every crisis, but you can create a cushion of goodwill and positive …

Infographic: Preparing for Crisis Communications

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Plan ahead and reduce the impact of negative situations We’ve had the pleasure of guest lecturing classes at the USC Annenberg School of Communication and Journalism, and we can tell you first-hand there are some brilliant minds at work there. With a focus on educating the next generation of communications pros …

Guest Post: IT Security and Your Business’ Reputation

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[Editor’s note: This guest post comes to us from David Share, director at London-area IT support and service firm Amazing Support. In it, David takes a look at the impact IT security issues can have on that all important asset – reputation.] When a business broaches the subject of IT …

Crisis Management: Reducing Severity and Impact of Recalls

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Catching product issues before they create big problems is key to reducing the reputation impact of recalls There has been a serious increase in recalls over the past several years. In large part this is due to greater awareness – consumers are VERY aware of how to let companies and their peers …

Crisis Communications Review: Linkedin’s Data Breach Notice

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Evaluating the social network’s crisis messaging Data breach announcements aren’t the big news that they once were, in large part because just about all of us have received several by now. That said, people are still (quite understandably) concerned when they know their data has been exposed, and how you …

Could a Social Media Crisis Land You in Court?

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Virtual issues bring real-world ramifications The consequences of crises with a significant social media component are growing. Today you can expect to take a reputation hit, you shouldn’t be surprised if financial loss enters the equation, and more and more we’re seeing social media mishaps wind up creating legal issues …

Preparing for Social Media Crisis Management

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Being ready in advance is key to mitigating damage Social media mishaps can turn into crises in the blink of an eye. The best way to prevent a single incident from turning into a costly crisis is to leap into action the minute you spot the warning signs. You can’t …

SEVEN MILLION Minecraft Community Accounts Exposed, 0 Informed

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[Editor’s note: A big THANK YOU to colleague Phil Cogan for bringing this story to our attention! If you have a topic that might be a good fit for this blog we’d love to see it, drop an email to [email protected] any time.] Having less-than-ideal security in place to protect user …