Constructing a Communicator

Erik Bernstein communications Leave a Comment

The stats behind this critical member of your team Anyone tasked with speaking for their organization is under serious pressure. While practice and experience can result in the appearance of effortless communication, the reality is that it’s a tough job with responsibilities that extend beyond saying a few words for …

VTech Breach – Lax Security and Weak Crisis Communication

Erik Bernstein data breach Leave a Comment

Missing compassion leaves response lacking The sheer number of data breaches we see these days has desensitized people to a certain extent, but what happens when children are suddenly thrown into the mix? Earlier this month, hackers snatched the personal information of nearly 5 million parents who had registered with …

Dell Leaves the Door Open for Dirty Work

Erik Bernstein computer security, crisis management Leave a Comment

A partial response leaves plenty of room for problems What happens when a supposedly trusted piece of software creates a major vulnerability in the systems on which it’s installed? Is the software’s publisher responsible? And, if so, what actions should they take? Over the weekend details emerged about the dangers …

Improving the Effectiveness of Emergency Communications

Erik Bernstein crisis communications Leave a Comment

A look at what it takes to truly refine the process If you’re using some type of emergency communication system, whether it’s formal enterprise software or simple already prepared email, text, and social media lists, you’re on the path to protecting your organization and its employees. That said, you always …

Labor Concerns Lead to Near-Lynching for Air France Execs

Erik Bernstein crisis management Leave a Comment

Lessons from a protest turned violent Labor issues are common causes of crisis around the world. Regardless of what field you’re in, there’s a good chance disputes will arise over pay, benefits, work hours, policy, or any number of other workforce-related issues. Protests have long been an effective tool for …

Knowing How the World Uses Twitter

Erik Bernstein social media Leave a Comment

Knowledge that will help keep your communications on point Knowing what communication platforms stakeholders prefer, along with how they’re actually using them, is key to delivering your crisis messaging on target. We discovered this HubSpot infographic that nicely displays how people make use of one of the premier social media …

Revamping Comms from the Top Down

Erik Bernstein communications Leave a Comment

A look at the latest trends and most effective ways for you to communicate internally Communications isn’t a, “we talk and you listen” business anymore. It’s a two-way street. If your audience – whether they’re customers, investors, or your own employees – can’t take part in the communication then they …

7-Eleven Taking a Dive Down Under

Erik Bernstein crisis communications, crisis management, reputation management 1 Comment

Worker exploitation, wage fixing, and a lax crisis response create massive backlash against 7-Eleven Australia While 7-Eleven remains a ubiquitous part of American culture, the buzz surrounding the brand has taken a serious dive down under. A joint investigation by Four Corners and Fairmax Media found evidence of systemic wage …

Allegiant’s Emergency Landing Puts Reputation at Risk

Erik Bernstein crisis management, Crisis Response Leave a Comment

Poor communications and a questionable explanation leaves the airline’s most valuable asset in danger Allegiant Airlines’ emergency landing at a then-closed Fargo, ND airport raised serious questions about safety. And, when your organization revolves around carrying passengers some 30,000+ in the air, that means immediate damage to your reputation. Given …

Understanding How Audiences Use Social Media

Erik Bernstein crisis communications, crisis management, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Know the communication tools your stakeholders prefer Knowing how whatever audience you’re trying to communicate with is using social media is an essential part of crisis management today. Let this infographic by DocStoc get you started on some crucial learning that will help you get your message out when the …

Learning from the OPM Data Breach

Erik Bernstein crisis communications, crisis management, crisis preparedness, Crisis Response, Erik Bernstein, Jonathan Bernstein, reputation management Leave a Comment

Doing nothing is not a crisis management strategy that produces results The Office of Personnel Management breach is attracting a lot of attention thanks to the staggering number of federal employees possibly affected – nearly 18 million the last time a total tall was announced – and the clear lack …

Talking FIFA, Sepp, and Crisis Management

Erik Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management, sports crisis management Leave a Comment

An ugly situation and a chance to do better Although FIFA’s reputation has slowly been sliding downhill as a result of years of questionable decisions and shady dealings, the corruption charges leveled against officials at the organization by Swiss and U.S. authorities gave it a big shove off the reputation …

Are You Sending the Right Message Internationally?

Erik Bernstein crisis communications, crisis management, Crisis Prevention, Erik Bernstein, internal communications, internal crisis management, Jonathan Bernstein Leave a Comment

Chances are some of your communications are being lost in translation It’s quite common for even smaller organizations to operate across international borders, and those that don’t are still likely to need to communicate in more than one language from time to time. While your communications may be polished and …

The Price of Losing Your Cool

Jonathan and Erik Bernstein crisis communications, crisis management, Crisis Prevention, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Flipping out is not an option Composure is everything, and whether you’re a public figure or an ordinary Joe, blowing up in front of anyone with a recording device can quickly make you headline material. The Cincinnati Reds have been having a tough time recently, and manager Bryan Price finally lost …

Guest Post: Great Idea, Horrible Execution

Jonathan and Erik Bernstein crisis communications, crisis management, Crisis Prevention, Erik Bernstein, Jonathan Bernstein, public relations Leave a Comment

[Editor’s note: This post, originally published in Jeff Chatterton’s Winning Reputations newsletter, provides a perfect example of how using the wrong language can completely disrupt the message you’re trying to get across.] Brussels Airlines has launched an international ‘image makeover’ campaign in an effort to disassociate Africa from the horrible …