Below you'll find a list of all posts that have been tagged as “crisis communication”
When everyone knows the rules there’s a lot less room for trouble Setting specific policies, and making said policies highly visible, is one of the most neglected aspects of social media crisis management. Whether it’s telling employees what’s safe to share or letting stakeholders know what type of behavior will …
[Editor’s Note: The following post from Jerry Brown’s Monday Morning Media Minute newsletter addresses the issue of conducting crisis management without creating more risk through the methods and verbiage you put to use.] I think it’s safe to say things aren’t going well when you feel compelled to tell employees …
Duck and cover is not a crisis management strategy Leave it to a legendary college football coach to understand dealing with the media! Paul “Bear” Bryant spent 25 years as the University of Alabama’s head coach, amassing an absolutely incredible 323-85-17 record and chalking up an immense number of press …
30 Lessons from 30 Years of Crisis Management Jonathan Bernstein got his start in crisis management when he helped launch one of the earliest crisis communications practices in the U.S. as part of a national PR office. Branching off to form Bernstein Communications, which would later become Bernstein Crisis Management, …
What will be the impact of forcing removal of search results? In the May 15 issue of Crisis Manager, Bernstein Crisis Management social media manager Erik Bernstein discussed the EU ruling that was to force Google to remove certain links from search results. This subject was the topic of some …
More proof that nobody is invulnerable to cyber attacks In the last Crisis Manager of 2013, we predicted cyber crises would explode this year, and explode they have. What was once a fringe crime that often went unnoticed by both victims and the media has become big business, and it …
Will a program be able to sort fact from rumor on social media? Social media rumors have created crises not only for those who find themselves the focus of said rumors, but also those who propagate the untruths. Now, European researchers say they have created a system which would help …
How you react can make all the difference Let’s be real here – no matter how hard you try to avoid trouble, it’s not only possible, but also quite likely, that you’ll eventually encounter the need to do a bit of social media crisis management. Considering that the way you …
A push for change in the world of finance holds lessons for other industries Preventing reputation threats caused by customer dissatisfaction is a common goal of crisis management, and for the financial world (and many other tightly regulated industries) it has the added benefit of helping you avoid running afoul …
Another example of a social media crisis that should have been avoided Social media chats have backfired for large corporations like JPMorgan and McDonalds for fairly predictable reasons, yet their peers seem to be learning nothing as they voluntarily dive headfirst into troubled waters. For those still doubting the need …
A strong online reputation has quite a few benefits Getting serious about online reputation management is a win on many fronts. You’ll draw in more customers, head of crises before they can get started, and build a cushion of goodwill that will protect you from the impact of negative incidents. …
A key component to any Internet reputation management plan Without a doubt, reputation is your most valuable asset, and these days the fate of that asset will be decided online. Before you can even begin to consider how to best protect and grow your reputation, you need to get familiar …
A dangerously overlooked aspect of social media management Twitter hashtag hijackings have been happening faster than we can cover them. The shellacking the New York Police Department took as a result of attempting to employ the #myNYPD hashtag was just the latest in a string of incidents that, quite frankly, …
How should the embattled automaker react? What do you think is one of the most damaging pieces of information that could emerge when you’re in the midst of crisis management for a massive mistake? If you said evidence that you’ve made that same mistake more than once, you must be …
Communication is a two-way street Many of our Quotables come from celebrities or famous philosophers, but how about one from a man who’s been in the trenches of the crisis management field for decades? Communication that isn’t interactive is lecturing — Jonathan Bernstein Already reconsidering the value of your past …
