Exploding Tires Leave Pirelli Needing Crisis Management

Posted on: 05, Jul 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management 1 Comment

Crisis management in the fast lane for Italian company When six racecars using your tires suffer not just flats, but massive blowouts that flung rubber and metal shrapnel into the path of other drivers, right in the middle one of the biggest races in the world, you’d better believe it’s …