Boeing: “Sorry” Doesn’t Have To Be The Hardest Word

Posted on: 23, Apr 19

Erik Bernstein crisis management

  [While there’s absolutely a need to take care when dealing with issues involving major risk of litigation, sometimes the situation demands a clear, “We’re sorry”. In this guest post, reputation and crisis expert Mark Story asks why it was those words Boeing battled to avoid saying in the face …

Cox Business Sincerely Apologizes

Posted on: 12, May 16

Erik Bernstein crisis management, reputation management Leave a Comment

Saying “we’re sorry” and doing it well A quality apology is a beautiful thing. That’s why when we caught sight of this exquisitely executed, “We’re sorry” email from Cox’s Business branch to customers we had to share. Check it out, and maybe file it away as an example for the …