Experiences with various clients over the past decade led me, recently, to develop a new approach to what I’m dubbing “Strategic Reputation Management Planning.” Not merely crisis prevention and response. Not merely search engine optimization for reputation management. Not merely proactive PR to create and maintain a cushion of goodwill. But, rather, an integrated approach to all these areas, spawned from the base of an organizations’ short- and long-term operational plans.
If you have done anything similar, I’d like to hear about it!
Jonathan Bernstein
President
Bernstein Crisis Management, Inc.