In allowing people to easily make their opinions extremely public, the Internet has created an entirely new type of crisis management. The problem with this is that many execs, secure in their ways, have a hard time taking this to heart. The latest Crisis Manager features an article by guest author Will Critchlow, online reputation management expert, who shares the critical elements he uses to choose response strategies and hammer home their importance.
The board wanted to know what was being said. The corporate communications guys wanted to know what was being said. But they couldn’t read it all – there was a large volume of discussion and they had important decisions to make.
Often, the people in charge don’t have time to sift through the discussion. They need to know which information is important, and what your crisis response plan is, as fast as possible.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com