Create a solid foundation for communication in crisis
Crisis communications plans cannot be cookie-cutter, but there are certain principles that apply to just about every situation. Get the core bits down pat, and you’ll leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand.
In a simple yet highly informative infographic, India-based reputation firm Astrum did a great job of presenting Crisis Communications 101 in visual form:
Erik Bernstein
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www.bernsteincrisismanagement.com
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