I couldn’t resist sharing this one after the way I finished Thursday’s post. I said having an open ear to social media outlets can only aid your reputation management efforts, and this story of a very angry Comcast Cable customers’ issue being resolved via Twitter proves that point beautifully.
Setting up simple auto-alerts for mentions of your website (available free for Google and Twitter) is a great help to both crisis prevention and crisis response efforts; any business not doing this is a sitting (blind) duck.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com