Rick Kelly believes that Tiger Wood did better than alleged by many pundits. In his article, “Rebuilding a Reputation,” from this week’s Crisis Manager newsletter, he explains why waiting to get in front of the media may have been a good crisis management move. He has this to say about Woods:
…it would be a mistake to write Woods off as ruined goods, another icon who squandered extensive fame and fortune with, as he put it, “my repeated irresponsible behavior.”
Woods certainly has the skill, presence and funding to rebuild his reputation but, as Rick says, he’ll have a long road to recovery.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/