The Ambush Interview is an interview in which an investigative reporter catches their subject off guard in hopes of causing them to make a mental error which the reporter can then exploit. In her article for the latest Crisis Manager newsletter, aptly titled “The Ambush Interview: Taming the Wild Animal,” PR expert Monte Martin explains why it pays to make training for these situations a part of your crisis management plan:
Reporters are people. They appreciate being acknowledged and like Mom always said, politeness counts! Never brush off a reporter! They have an assigned story to do and you (good or bad) have a story to tell. How the ambush is handled can turn a story from bad to worse, bad to much better, and maybe even as far as decent.
Every crisis presents an opportunity for you to improve. Start things off right by getting the media on your side.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/