Preparedness Pays

Jonathan Bernstein crisis management, crisis preparation, disaster preparedness

Officials at MeritCare Hospital in Fargo, ND, were recently rewarded for their crisis prevention efforts when they successfully evacuated 180 of their most delicate patients in the face of a raging blizzard. With a flood predicted, executive vice president Bruce Pitts was forced to make a move and, kept tight by twice-daily video conferences, hospital and government officials worked together almost seamlessly. Newsroom site ProPublica says:

By the time the evacuation trigger was pulled at MeritCare, patients had been ready to roll for hours, baggies of medicines at their bedsides, checklists on their doors, and bar-coded triage bracelets on their wrists whose colors indicated the type of transport required. “We were actually overly prepared,” said Loretta Bartholomay, chief clinical officer at Triumph Hospital [9], an independently-owned “hospital within a hospital” for long term acute care patients located at MeritCare.

The more you prepare, the less crisis management you need to do. These officials saved a lot of lives and all it took was a little forethought.

JB

Jonathan Bernstein
www.bernsteincrisismanagement.com