Crisis Engineering – Drawing Effective Attention To Your Cause

cri·sis en·gi·neer·ing

The design, development and leveraging of deliberately created crisis-level situations.

While helping clients prevent or respond to crises is our core business, sometimes we are called upon to engineer a crisis on a client’s behalf. What does this mean? These examples will illustrate:

• When the justice system has failed to bring justice, and you’re ready to take the fight into the court of public opinion, we can help you tell your story to the right people.
• When activists with the facts on their side and a willingness to invest in change want to take their case public, we can make it happen in a way that will grab headlines and build widespread support.
• Attorneys aren’t allowed to influence the jury pool or jurists, but they are allowed to actively educate the public—and that’s when they call on us. We can turn cases from low-profile into high-profile.

If you want to use the mainstream media, social media, and modern communications to go on the offensive – we have the experience, the expertise, and team to make it happen. While anyone can claim that they will “make waves,” decades-long experience in managing crises has given us a unique understanding of what creates the kind of pressure that results in actual real-world change.