Finding the right words to resolve your issues
“Communication works for those who work at it.”John Powell
Strong crisis communications practices allow your organization to effectively communicate during times of actual or potential risk. In a world where outrage can be sparked by a single social media post, where “no comment” may as well mean “we’re guilty”, and with audiences expecting a response from brands within minutes of an ask about a controversial event, you simply cannot afford to be unprepared or to say the wrong thing.
That’s where we come in. If you need help responding to a particularly brutal review on Yelp, want to craft a message for thousands of international shareholders, have reporters flooding your inbox, or anything in between, our Bernstein Crisis Management experts can help. We are familiar with all major communications platforms, from traditional press release to the latest social media craze, and can help make certain your issue is cleared up, your message is heard, and you have the framework in place to handle the natural flow of conversations from your crucial audiences without things breaking down along the way.
Some examples of common crisis communications consulting include:
- Drafting statements for use with any given audience, internal or external. This includes direct crisis communications with important groups like business partners or investors along with more broad public messaging.
- Overall message strategy. Who should we be talking to? What are the specific concerns for each audience? Should we even be putting out a public message right now? We have the answers.
- Media training and management. Instruction on how to best handle the media, from first contact through post-story. Training on how to look your best, regardless of the situation.
- Crisis communications and special incident planning. Whether you’re looking for an overall crisis communications playbook, or to create a plan to address a specific issue, we can help.
- Litigation-related communications. We work alongside client’s legal counsel on a daily basis, ensuring sensitive litigation-related communications are not detrimental to your reputation and helping to mitigate reputation harm caused by damaging legal situations that have become a public topic of discussion.
We specialize in outside-the-box situations, and offer a no-obligation, no-charge initial consultation. For more information, Contact Us today.
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