One of the most critical parts of crisis management is having a plan in place before crises hit. Featured in the most recent edition of the Crisis Manager is an excerpt from PR expert Bob Roemer’s book, “When the Balloon Goes Up: The Communicator’s Guide to Crisis Response,” in which he explains his unique planning strategy, drawn from his experience with military war gaming. A quote:
War gaming is a methodical process military planners use to identify the multitude of decisions, actions and resources required for a particular operation. It’s also an excellent process to use when creating a communication plan. One step at a time, beginning with how you might be notified of a situation, identify the decisions and actions necessary to initiate and sustain your response the way you desire it to be implemented.
By implementing this methodical approach to creating crisis response plans, organizations can ensure that there are no holes in their defense and thwart crises before they do any lasting damage.
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/