Pat Robertson is a Bimbo

Jonathan Bernstein crisis management, Crisis Prevention, reputation management

Televangelist Pat Robertson is no stranger to controversy. Last month, though, the Christian Broadcasting Network founder, who is a regular in the media, really outdid himself. Known for delivering quotes which would cause any traditional businesses’ crisis management team to blow several blood vessels, his latest comments earned him one of Merrie Spaeth’s Bimbo Awards:

“They got together and swore a pact with the devil… ever since they have been cursed by one thing after the other,” said televangelist Pat Robertson about the earthquake in Haiti. (This is an example of forgetting that one audience can overhear comments made to another. What is familiar to those speaking the language of sin and damnation seems over-the-top and outrageous to those who don’t. Rev. Robertson went on to talk about how the Dominican Republic is prosperous and thriving, but Haiti is desperate. His main pitch was to “help the suffering people and the suffering is unimaginable.”)  Huffington Post, “Pat Robertson: Haiti ‘Cursed’ by ‘Pact To The Devil’” January 12, 2010

There is no way that anyone could construe this statement as positive or helpful in any way. Coming from a man claiming to be a paragon of virtue, this type of quote does nothing but further taint an already tarnished reputation.

The BCM Blogging Team
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