Whether it is a business or individual, how one reacts to crisis can make or break a reputation. MyMidwest Magazine recently interviewed several experts on ways to overcome a disaster, including Bernstein Crisis Management Jonathan Bernstein, who offered this thought:
Jonathan Bernstein, author of Keeping the Wolves at Bay, adds that when crisis response is slow, it can create further damage. “Toyota did a terrible job at handling the recall,” he says. “They waited too long and were not prepared to communicate.”
Except in rare cases, the faster a response can be passed on to your stakeholders, the more effective it will be. Because of that, preparing to do crisis management before you’re actually in trouble is one of the best steps anyone can take to protect themselves or their business.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/