Crisis prevention is all about being prepared. Being prepared not only for the likely situations, but the unlikely, and even the unthinkable. In a recent blog post inspired by some time spent teaching crisis communications, Bill Salvin explained the “secret skill” that allows experts to be ready for the unthinkable:
You can plan for an unpredictable crisis. Workplace violence, for example, is a crisis that you can plan for but not predict. An unthinkable crisis, on the other hand, can’t be planned for. If you can’t conceive of something happening then you can’t plan for it.
So What is the Secret Skill?
Imagination.
You need only look at the headlines from this past year to see that unthinkable and “impossible” scenarios do occur. Taking the time to include them in your crisis management planning can only make it stronger.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/