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Just a
Thought
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"Private-sector preparedness is
not a luxury;
it is a cost
of doing
business in
the post-9/11
world. It is
ignored at a
tremendous
potential cost
in lives,
money and
national
security."
- The 9-11 Commission Report
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From
the Editor
Some
pain is
inevitable. The
unpredictable,
unpreventable
crisis. The
emotional weight
that comes with
negative events.
And, the financial
and reputation
consequences that
accompany those
situations.
The
question that fact
raises is this - Why
take more pain
than you
absolutely
have to?
And the answer
we've seen more
and more over the
past year is a
simple yet
oh-so-powerful, "Let's
not".
2017 was a
year full of
painful
reminders as to
why we need to
prepare for the
worst and hope
for the best. It's been a slow shift, but more and more
organizations
are coming to
us asking for
ways to
identify pain
points, and to
create
solutions before the
lives and
livelihoods of
stakeholders
are at risk.
Our
world is only
getting more
complex, and
our oft-used
line, "Winging
it is not a
crisis
management
strategy"
has aged
frighteningly
well. In the
New Year let's
resolve to
prepare -
prepare to
protect our
stakeholders,
prepare to
protect the
public, and
prepare to
protect
ourselves and
our
organizations
from pain that
we don't have
to take.
-
EB
P.S.
Let's connect on LinkedIn! I love
networking with
readers and am
always looking
to make new
connections.
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Interested in
reprinting BCM
articles or blog
posts?
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We're
happy to give
permission for
material to be
reprinted in hard
copy or online!
If you find
something you would
like to reprint,
simply submit a
request to jonathan@bernsteincrisismanagement.com.
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Blogs
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Here,
we share a
look at some
of the most
popular posts
from recent
weeks:
Why
does crisis
management
strategy call
for rapid
removal of so
many accused
of sexual
impropriety? In a Weinstein world, pillars
topple quickly
explores the
shift in
handling these
claims we've
seen from
Hollywood, big
business and
more.
Do
you have a
topic you'd
like to see
featured in
our blogs?
Send an email
to erik@bernsteincrisismanagement.com and
there's a good
chance you'll
be seeing it
right here in
the next
issue!
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| Business
Announcements
(aka blatant self-promotion)
What
if you could
quickly find
out how your
stakeholders
perceive you
during a
breaking
crisis?
Bernstein Crisis Management now uses online
surveys and
other tools to
get immediate
stakeholder
perception
feedback,
during a
breaking crisis,
with the option
of continuing to
monitor
perception
post-crisis.
Are
There Any Holes
in Your Crisis
Planning?
Your organization may well have crisis prevention
and
response-related
plans in place -
but are you sure
they're going to
cover all the
bases? Bernstein
Crisis
Management's
Crisis Document
Audit is a
low-cost,
flat-rate
service which
will quickly
provide you with
a comprehensive
analysis of your
existing plans
and
recommendations
for improvement.
We're
Giving Away Keeping
the Wolves at
Bay and
other crisis
publications!
Keeping
the Wolves at
Bay, the
widely used
media-training
manual published
by Jonathan
Bernstein, is
available for
free, as well as
other useful
publications.
Social
Media Crisis
Training
A solid social
media manager has
quickly become a
must-have for
organizations of
any size, and can
make an immense
difference by
driving in
customers and
building your
positive
reputation online.
The
problem is, the
vast majority are
simply not
equipped to even
identify building
crises, much less
take the steps
necessary to cope
with and mitigate
the damage that
can result.
That's where we
come in.
Bernstein
Crisis Management
is now offering
crisis management
training for
social media
managers, both
independent and
in-house, as well
as social media
firms.
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About
Us
Jonathan
Bernstein is
both publisher
of Crisis
Manager and
president of
Bernstein Crisis
Management,
Inc., a national
crisis
management
public relations
agency providing
24/7 access to
crisis response
professionals.
The agency
engages in the
full spectrum of
crisis
management
services: crisis
prevention,
response,
planning &
training. He has
been in the
public relations
field since
1982, following
five-year stints
in both military
intelligence and
investigative
reporting.
Write
to Jonathan at:
Erik
Bernstein is
vice president
of Bernstein
Crisis
Management, and
editor of this
newsletter.
Spending the
last decade
hands-on with
crisis and
reputation
management, he
has developed
proven methods
to prevent,
prepare for, and
reduce damage
taken from
crisis
situations. He's
watched
first-hand as
the internet and
social media
changed how we
communicate, and
leverages that
experience to
the benefit of
clients.
Write
to Erik at:
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Legal Disclaimer (aka the small print)
All
information
contained herein
is obtained by
Jonathan
Bernstein from
sources believed
by Jonathan
Bernstein to be
accurate and
reliable.
Because
of the
possibility of
human and
mechanical error
as well as other
factors, neither
Jonathan
Bernstein nor
Bernstein Crisis
Management is
responsible for
any errors or
omissions. All
information is
provided "as is"
without warranty
of any kind.
Bernstein Crisis
Management and
Jonathan
Bernstein make
no
representations
and disclaim all
express,
implied, and
statutory
warranties of
any kind to the
user and/or any
third party
including,
without
limitation,
warranties as to
accuracy,
timeliness,
completeness,
merchantability,
or fitness for
any particular
purpose.
Unless
due to willful
tortuous
misconduct or
gross
negligence,
Jonathan
Bernstein and
Bernstein Crisis
Management shall
have no
liability in
tort, contract,
or otherwise
(and as
permitted by
law, product
liability), to
the user and/or
any third party.
Under
no circumstance
shall Bernstein
Crisis
Management or
Jonathan
Bernstein be
liable to the
user and/or any
third party for
any lost profits
or lost
opportunity,
indirect,
special,
consequential,
incidental, or
punitive damages
whatsoever, even
if Bernstein
Crisis
Management or
Jonathan
Bernstein has
been advised of
the possibility
of such damages.
A
service of this
newsletter is to
provide news
summaries and/or
snippets to
readers. In such
instances
articles and/or
snippets will be
reprinted as
they are
received from
the originating
party or as they
are displayed on
the originating
website or in
the original
article. As we
do not write the
news, we merely
point readers to
it, under no
circumstance
shall Bernstein
Crisis
Management or
Jonathan
Bernstein be
liable to the
user and/or any
third party for
any lost profits
or lost
opportunity,
indirect,
special,
consequential,
incidental, or
punitive damages
whatsoever due
to the
distribution of
said news
articles or
snippets that
lead readers to
a full article
on a news
service's
website, even if
Bernstein Crisis
Management or
Jonathan
Bernstein has
been advised of
the possibility
of such damages.
Authors of the
original news
story and their
publications
shall be
exclusively held
liable. Any
corrections to
news stories are
not mandatory
and shall be
printed at the
discretion of
the list
moderator after
evaluation on a
case-by-case
basis.
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