CRISIS MANAGER
The Internet Newsletter about Crisis Management

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"

ISSN:1528-3836
� 2017 Jonathan Bernstein

Trick or Trouble?

Volume XVIII, Number 10

October 31, 2017

Just a Thought

"Sometimes you don't just squeak the wheel, sometimes you have to throw it at someone."

- Jonathan Bernstein

From the Editor

Look, Halloween is fun. But you're not here to read about the happy stuff. Crisis management can be a grim business, but if someone's not thinking about what could go wrong in connection to your organization then you're inviting a great deal of risk.

Every holiday comes with its own set of risks, and Halloween is one of the most troublesome for many. Masks and other disguising accouterments are the norm, teens have their trouble meter cranked to 11, and there are hordes of people from toddlers to senior citizens traveling through streets and flooding public venues of all kinds, most paying little attention to where they step or whether they stray into the path of danger.

It's October 31st and I'm willing to bet that a number of you reading this work in industries like retail, amusement and schools - in other words the focus of tonight's fall festivities. How many of you have made specific plans to deal with costumes? How many of you have decided (in advance!) what you'll say if there is an incident at a venue you're responsible for?

It's been a wild year folks, don't let a lack of foresight make you tomorrow's headline. Plan for the predictable and hope you don't need it, that's the crisis management motto.

P.S. Let's connect on LinkedIn! I love networking with readers and am always looking to make new connections.

- EB

Interested in reprinting BCM articles or blog posts?

We're happy to give permission for material to be reprinted in hard copy or online!

If you find something you would like to reprint, simply submit a request to jonathan@bernsteincrisismanagement.com.

Blogs

The Bernstein Crisis Management blog, along with our blog at the Free Management Library, features case studies, advice, and the latest news on techniques, threats, and more.

Here, we share a look at some of the most popular posts from recent weeks:

Do you know Why your official spokesperson isn't the only one who needs media training? Don't let a lack of preparedness hurt your communications, have your team ready in advance!

Careless communication is a cause of crisis. Say that three times fast, and remember the importance of these 4 Things to Check Before You Communicate.

Did you ever stop to think about how operational choices you make every day could lead to ugly situations? How Your Daily Decisions Could Spawn a Crisis peeks into this uncomfortable but very much necessary topic.

Dealing with the media isn't a skill most people are born with. It takes a lot of practice to be smooth with the press, and these 33 Media Interview Tips will give you a good start on your efforts.

Do you have a topic you'd like to see featured in our blogs? Send an email to erik@bernsteincrisismanagement.com and there's a good chance you'll be seeing it right here in the next issue!

Business Announcements

(aka blatant self-promotion)

What if you could quickly find out how your stakeholders perceive you during a breaking crisis?

Bernstein Crisis Management now uses online surveys and other tools to get immediate stakeholder perception feedback, during a breaking crisis, with the option of continuing to monitor perception post-crisis.

More info from jonathan@bernsteincrisismanagement.com.

Are There Any Holes in Your Crisis Planning?

Your organization may well have crisis prevention and response-related plans in place - but are you sure they're going to cover all the bases? Bernstein Crisis Management's Crisis Document Audit is a low-cost, flat-rate service which will quickly provide you with a comprehensive analysis of your existing plans and recommendations for improvement.

Contact jonathan@bernsteincrisismanagement.com for more information.

We're Giving Away Keeping the Wolves at Bay and other crisis publications!

Keeping the Wolves at Bay, the widely used media-training manual published by Jonathan Bernstein, is available for free, as well as other useful publications.

To visit the download page, click here.

Social Media Crisis Training

A solid social media manager has quickly become a must-have for organizations of any size, and can make an immense difference by driving in customers and building your positive reputation online.

The problem is, the vast majority are simply not equipped to even identify building crises, much less take the steps necessary to cope with and mitigate the damage that can result.

That's where we come in.

Bernstein Crisis Management is now offering crisis management training for social media managers, both independent and in-house, as well as social media firms.

For an overview of our services, estimates, or more information, contact erik@bernsteincrisismanagement.com

About Us

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at:

jonathan@bernsteincrisismanagement.com.

Erik Bernstein is vice president of Bernstein Crisis Management, and editor of this newsletter. Working in crisis management since 2009, Erik has watched the internet and social media change the field. Today, he brings that experience to bear assisting clients to protect and grow their reputations using tactics based on real-world knowledge and experience.

Write to Erik at:

erik@bernsteincrisismanagement.com.

Bernstein Crisis Management, Inc. is located at 700 S. Myrtle Ave., #404, Monrovia, CA 91016. Telephone: (626) 825-3838.

Legal Disclaimer (aka the small print)

All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

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