CRISIS MANAGER
The Internet Newsletter about Crisis Management

"For Those Who Are Crisis Managers,
Whether They Want to be or Not"

ISSN:1528-3836
� 2017 Jonathan Bernstein

Your Review Genius

Volume XVIII, Number 4

April 30, 2017

Just a Thought

"Online reviews are a double-edged sword, and the effort you put into maintaining them will decide which edge you get."

- Erik Bernstein

From the Editor

68% of millennials trust online reviews most
For every star a business gets in their rating, their sales revenue will increase from approximately 5-9%.
22% of consumers will not purchase a product after reading just one negative review about it.
59% of consumers say that review sites have the most influence on their travel booking decisions.
84% of patients say that they use online reviews to evaluate doctors.

Rethinking how active you are in managing your online reviews yet?

Over the past year we've seen a massive increase in clients coming to us with crises caused by or directly connected to negative online reviews. Staying on top of these reviews should be a daily task, but after handling day-to-day operations many business owners simply don't have the time or energy to do it right.

That's where YourReviewGenius comes in.

There are a number of services that claim to help you with reviews, so what makes YourReviewGenius different? It's simple - they have technicians, we have crisis managers.

An experienced Bernstein Crisis Management consultant will analyze your daily review reports from 50+ sites and zero in on the negative and potentially harmful ones. If you're given a negative review, you won't have to wonder what to do next. We will guide your reaction, whether that means going through the removal process, penning a response that will wow other searchers, or finding the type of "outside the box" solutions only an expert can.

But why stop there? Gathering as many positive reviews as possible creates a cushion of good will against the inevitable negatives that appear for even the best of businesses. To assist, Your Review Genius software helps you to identify happy clients and guide them to leave reviews, while allowing you a chance to do hands-on customer service before any dissatisfied folks head online to share their experience.

Online reviews impact nearly 70% of purchase decisions today. With numbers like that can you afford to not be actively managing your reviews?

To learn more about the service visit YourReviewGenius.com.

- EB

Interested in reprinting BCM articles or blog posts?

We're happy to give permission for material to be reprinted in hard copy or online!

If you find something you would like to reprint, simply submit a request to jonathan@bernsteincrisismanagement.com.

Blogs

The Bernstein Crisis Management blog, along with our blog at the Free Management Library, are frequently updated and filled with case studies, advice, and the latest news on techniques, threats, and more.

Here, we share a look at some of the most popular posts from recent weeks:

When it comes to cybersecurity too many small businesses assume they aren't a target. In this guest post, Rick Delgado explains Why Small Businesses Should Take Security Seriously.

The Reputation Impact of Data Breach looks at the direct connection between exposing private information, your reputation, and the bottom line.

While it's not getting nearly the coverage the phenomenon first received, hackers are still holding data hostage across the country. Remember Ransomware?

Just last week a federal judge laid down a $2.8 billion criminal penalty for VW. This latest financial repercussion of shows Volkswagen Still Paying for Emissions Scandal in a big way over a year after the story first broke.

Keeping in theme for this issue, we shared this Amazing Collection of Review Management Stats that proves why keeping online reviews in shape is a must for organizations of all kinds today.

Do you have a topic you'd like to see featured in our blogs? Send an email to erik@bernsteincrisismanagement.com and there's a good chance you'll be seeing it right here in the next issue!

Business Announcements

(aka blatant self-promotion)

What if you could quickly find out how your stakeholders perceive you during a breaking crisis?

Bernstein Crisis Management now uses online surveys and other tools to get immediate stakeholder perception feedback, during a breaking crisis, with the option of continuing to monitor perception post-crisis.

More info from jonathan@bernsteincrisismanagement.com.

Are There Any Holes in Your Crisis Planning?

Your organization may well have crisis prevention and response-related plans in place - but are you sure they're going to cover all the bases? Bernstein Crisis Management's Crisis Document Audit is a low-cost, flat-rate service which will quickly provide you with a comprehensive analysis of your existing plans and recommendations for improvement.

Contact jonathan@bernsteincrisismanagement.com for more information.

We're Giving Away Keeping the Wolves at Bay and other crisis publications!

Several new items have been added to our FREE crisis management library, including Keeping the Wolves at Bay, the widely used media-training manual published by Jonathan Bernstein.

To visit the download page, click here.

Social Media Crisis Training

A solid social media manager has quickly become a must-have for organizations of any size, and can make an immense difference by driving in customers and building your positive reputation online.

The problem is, the vast majority are simply not equipped to even identify building crises, much less take the steps necessary to cope with and mitigate the damage that can result.

That's where we come in.

Bernstein Crisis Management is now offering crisis management training for social media managers, both independent and in-house, as well as social media firms.

For an overview of our services, estimates, or more information, contact erik@bernsteincrisismanagement.com

About Us

Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.

Write to Jonathan at:

jonathan@bernsteincrisismanagement.com.

Erik Bernstein is vice president of Bernstein Crisis Management, and editor of this newsletter. Working in crisis management since 2009, Erik has watched the internet and social media change the field. Today, he brings that experience to bear assisting clients to protect and grow their reputations using tactics based on real-world knowledge and experience.

Write to Erik at:

erik@bernsteincrisismanagement.com.

Bernstein Crisis Management, Inc. is located at 700 S. Myrtle Ave., #404, Monrovia, CA 91016. Telephone: (626) 825-3838.

Legal Disclaimer (aka the small print)

All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.

Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.

Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.

Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.

A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.

In This Issue

Quick Links