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Just a
Thought
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"You
can't spin
stupidity."
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From
the Editor
As I
write this,
Toyota has
just announced
the recall of
2.87 million
cars in
relation to
possible
faults with
emissions
control units.
Combine this
with the 1.43
million-vehicle recall over airbag inflators announced Tuesday, and you
have 3.37
million
Toyota-built
vehicles being
called back
for repair.
The auto
industry
creates a
product that
the majority
of purchasers
feel they
need, and that
gives it a
certain amount
of built-in
crisis
proofing.
After all, no
matter how
dissatisfied
someone who
has to commute
to work every
day is with
the industry
as a whole,
they're still
putting money
into a car.
But, the
impact of
major brands'
constant
recalls,
safety issues,
and admissions
of outright
lying to
regulators and
the public has
left the
drivers
skeptical and
frustrated.
We have new
players in the
auto industry
who make the
"old school"
crowd look
like they're
moving at the
speed of
molasses. We
have
technology
that's
bringing us
closer to true
choices over
whether we
want or need
to own a car
at all. And,
at the same
time
reputation is
more valuable
than ever
before.
Will the
errant
manufacturers
be able to
shift the way
they operate
to keep up, or
will they
continue the
perfect storm
that is
opening the
way for new
players to
take center
stage?
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Interested in
reprinting BCM
articles or blog
posts?
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We're
happy to give
permission for
material to be
reprinted in hard
copy or online!
If you find
something you would
like to reprint,
simply submit a
request to jonathan@bernsteincrisismanagement.com.
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Blogs
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Here,
we share a
look at some
of the most
popular posts
from recent
weeks:
Being
ready in advance
is at the core
of successfully
mitigating the
majority of the
damage from
crises. If
you're not Preparing for Social Media Crisis Management, you're
in danger of
even seemingly
small issues
becoming major
problems.
The
FIFA scandals
were a
revelation that
was both
shocking and, if
you ask
insiders, a long
time coming.
Troubles aren't
over for the
organization
though, as we
see in the story
of an Ethics Struggle: Scala vs. FIFA.
The "Internet of
Things" promises
convenience at a
whole new level,
with everything
from dishwashers
to cars to medical
implants sending
information to and
fro. Problem is,
connecting
everything to the
'net is asking for
them to be hacked.
Are
Your Things
Putting You At
Risk?
Starting from
scratch with your
own reputation
management plan
can be tough.
Luckily, you don't
have to! Infographic:
Top Reputations
in the Nation
is a great
resource if you're
looking to emulate
some of the best
and brightest.
Do
you have a
topic you'd
like to see
featured in
our blogs?
Send an email
to erik@bernsteincrisismanagement.com
and there's a
good chance
you'll be
seeing it
right here in
the next
issue!
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Business
Announcements
(aka
blatant
self-promotion)
Are
There Any Holes
in Your Crisis
Planning?
Your
organization may
well have crisis
prevention and
response-related
plans in place -
but are you sure
they're going to
cover all the
bases? Bernstein
Crisis
Management's
Crisis Document
Audit is a
low-cost,
flat-rate
service which
will quickly
provide you with
a comprehensive
analysis of your
existing plans
and
recommendations
for improvement.
We're
Giving Away Keeping
the Wolves at
Bay and
other crisis
publications!
Several
new items have
been added to
our FREE crisis
management
library,
including Keeping
the Wolves at
Bay, the
widely used
media-training
manual published
by Jonathan
Bernstein.
Exciting
New Services
from Bernstein
Crisis
Management
We
are are proud to
introduce two new
services that will
allow us to better
meet the needs of
our clients!
First,
from entering new
markets to
defending
billion-dollar
established
industries, BCM's
public affairs
practice,
led by twenty year
veteran Greg
Brooks, will help
you win the battle
for the hearts and
minds of audiences
from City Council
to the halls of
Congress.
Our
second addition is
based on the
belief that an
important piece in
managing a crisis
includes attending
to the emotional
reactions that
influence the
outcome. Presented
and facilitated by
Steven Degelsmith,
Ph.D., our focused
human
factors in
crisis
management
service will
equip you with the
tools you need to
handle even the
most volatile of
situations.
Social
Media Crisis
Training
A solid social
media manager has
quickly become a
must-have for
organizations of
any size, and can
make an immense
difference by
driving in
customers and
building your
positive
reputation online.
The
problem is, the
vast majority are
simply not
equipped to even
identify building
crises, much less
take the steps
necessary to cope
with and mitigate
the damage that
can result.
That's where we
come in.
Bernstein
Crisis Management
is now offering
crisis management
training for
social media
managers, both
independent and
in-house, as well
as social media
firms.
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About Us
Jonathan
Bernstein is
both publisher
of Crisis
Manager and
president of
Bernstein Crisis
Management,
Inc., a national
crisis
management
public relations
agency providing
24/7 access to
crisis response
professionals.
The agency
engages in the
full spectrum of
crisis
management
services: crisis
prevention,
response,
planning &
training. He has
been in the
public relations
field since
1982, following
five-year stints
in both military
intelligence and
investigative
reporting.
Write
to Jonathan at:
Erik
Bernstein is
vice president
of Bernstein
Crisis
Management.
Working in
crisis
management since
2009, Erik has
watched the
internet and
social media
change the
field. Today, he
brings that
experience to
bear assisting
clients to
protect and grow
their
reputations
using tactics
based on
real-world
knowledge and
experience.
Write
to Erik at:
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Legal
Disclaimer
(aka the small
print)
All
information
contained herein
is obtained by
Jonathan
Bernstein from
sources believed
by Jonathan
Bernstein to be
accurate and
reliable.
Because
of the
possibility of
human and
mechanical error
as well as other
factors, neither
Jonathan
Bernstein nor
Bernstein Crisis
Management is
responsible for
any errors or
omissions. All
information is
provided "as is"
without warranty
of any kind.
Bernstein Crisis
Management and
Jonathan
Bernstein make
no
representations
and disclaim all
express,
implied, and
statutory
warranties of
any kind to the
user and/or any
third party
including,
without
limitation,
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timeliness,
completeness,
merchantability,
or fitness for
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Unless
due to willful
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misconduct or
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negligence,
Jonathan
Bernstein and
Bernstein Crisis
Management shall
have no
liability in
tort, contract,
or otherwise
(and as
permitted by
law, product
liability), to
the user and/or
any third party.
Under
no circumstance
shall Bernstein
Crisis
Management or
Jonathan
Bernstein be
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user and/or any
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Crisis
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Jonathan
Bernstein has
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A
service of this
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articles and/or
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the original
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circumstance
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Crisis
Management or
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Bernstein be
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Authors of the
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