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Just a
Thought
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"Skillful
pilots gain
their
reputation
from storms
and tempest."
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From
the Editor
Uber's
been the focus
of negative
media coverage
quite a few
times over the
past several
years, mostly
as a result of
its own
missteps. The
shooting spree
in Kalamazoo,
Michigan by an
Uber driver
put the
company under
the microscope
once again,
and although
the blame
can't be
pinned
squarely on
the popular
taxi
alternative,
it's yet
another in a
concerning
chain of
actual or
alleged
assaults
dating back to
at least 2014
that raise
serious
questions.
Uber
does require
that drivers
pass a
background
check, but how
do they handle
the fact that
sometimes
people with no
prior offenses
commit serious
crimes?
It's
not just a
question for
Uber, really.
Many
organizations
hire
contractors,
use
volunteers,
etc., and many
of them have
little to no
vetting
process. Yet
(and quite
understandably
so) when
something goes
awry the court
of public
opinion holds
the
organization
at fault.
So,
what can be
done?
One
idea being
floated
specific to
Uber that I
believe would
benefit many
types of
organizations
is to have
some sort of
app-based
rapid report
system in
place. So
imagine my
surprise when
I learned that
Uber India
actually
offers this in
the form of a
panic button"
for users that
will
immediately
contact local
authorities
and allow them
to track the
offending
vehicle's
location. Why
this hasn't
been rolled
out globally
is a mystery
to many,
especially
knowing that
it could have
saved lives
last week.
Creating
a direct way
to report
issues has
been proven
many times
over to be an
effective way
to reduce
misconduct as
a whole, and
with everyone
carrying a
tiny computer
in their
pockets today
there's no
reason for
reporting to
not be as easy
as possible.
You
can't avoid
the fact that
people commit
crimes and put
others in
danger.
Sometimes with
no warning
sign an
employer could
have seen.
But, you can
make certain
you're
facilitating
stakeholder's
ability to
report, as
well as your
capacity to
respond to
said reports
rapidly enough
to prevent
tragedies from
playing out.
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Interested in
reprinting BCM
articles or blog
posts?
|
We're
happy to give
permission for
material to be
reprinted in hard
copy or online!
If you find
something you would
like to reprint,
simply submit a
request to jonathan@bernsteincrisismanagement.com.
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Blogs
|
The Bernstein
Crisis Management
blog, along
with our blog at the
Free
Management Library
are frequently
updated and filled
with case studies,
advice, and the
latest news on
techniques, threats,
and more.
Here, we share a
look at some of the
most popular posts
from recent weeks:
Still waiting for
the "perfect" time
to work on your
online reputation? [Infographic]
Reputation,
Reviews, and
Success
explains why there's
no time like the
present.
Brand
Citizenship and
Crisis Management
gives insight into
the many ways being
a beneficial part of
your community is an
important part of
crisis management.
Oftentimes, all
decision makers want
to know is "How much
will it cost?" Chipotle
and the Cost of
Crisis holds
telling stats about
the potential price
of encountering
crisis situations,
and what you can do
to reduce it.
A strong reputation
can carry you to
success, and a
negative one can
quickly cause your
downfall. Will
Reputation Make or
Break You in 2016?
Serious cyber
threats often lead
to crisis. In this
post, we look at
expert Security
Predictions for
the Year Ahead
and what it all
means to your
organization.
IRS
Data Breach Redux
breaks down the
latest data breach
to hit the taxman's
systems and the
communications that
followed.
If you're sensing a
theme here there's a
reason - hacks are
one of the most
common types of
crisis we're seeing
in 2016. What
Does Cyber Crime
Cost? shares
insight into the
skyrocketing price
of these attacks.
Do you have a
topic you'd like
to see featured in
our blogs? Send an
email to erik@bernsteincrisismanagement.com
and there's a good
chance you'll be
seeing it right
here in the next
issue!
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Business
Announcements
(aka
blatant
self-promotion)
Are
There Any Holes
in Your Crisis
Planning?
Your
organization may
well have crisis
prevention and
response-related
plans in place -
but are you sure
they're going to
cover all the
bases?
Bernstein
Crisis
Management's
Crisis Document
Audit is a
low-cost,
flat-rate
service which
will quickly
provide you with
a comprehensive
analysis of your
existing plans
and
recommendations
for improvement.
We're
Giving Away
Keeping the
Wolves at Bay
Keeping
the Wolves at
Bay, the
widely used
media-training
manual published
by Jonathan
Bernstein, is
now being given
away in its PDF
format. Formerly
$10, there will
be no charge for
the publication
as long as
demand exists.
Exciting
New Services
from Bernstein
Crisis
Management
We
are are proud to
introduce two new
services that will
allow us to better
meet the needs of
our clients!
First,
from entering new
markets to
defending
billion-dollar
established
industries, BCM's
public affairs
practice,
led by twenty year
veteran Greg
Brooks, will help
you win the battle
for the hearts and
minds of audiences
from City Council
to the halls of
Congress.
Our
second addition is
based on the
belief that an
important piece in
managing a crisis
includes attending
to the emotional
reactions that
influence the
outcome. Presented
and facilitated by
Steven Degelsmith,
Ph.D., our focused
human
factors in
crisis
management
service will
equip you with the
tools you need to
handle even the
most volatile of
situations.
Social
Media Crisis
Training
A solid social
media manager has
quickly become a
must-have for
organizations of
any size, and can
make an immense
difference by
driving in
customers and
building your
positive
reputation online.
The
problem is, the
vast majority are
simply not
equipped to even
identify building
crises, much less
take the steps
necessary to cope
with and mitigate
the damage that
can result.
That's where we
come in.
Bernstein
Crisis Management
is now offering
crisis management
training for
social media
managers, both
independent and
in-house, as well
as social media
firms.
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About Us
Jonathan
Bernstein is
both publisher
of Crisis
Manager and
president of
Bernstein Crisis
Management,
Inc., a national
crisis
management
public relations
agency providing
24/7 access to
crisis response
professionals.
The agency
engages in the
full spectrum of
crisis
management
services: crisis
prevention,
response,
planning &
training. He has
been in the
public relations
field since
1982, following
five-year stints
in both military
intelligence and
investigative
reporting.
Write
to Jonathan at:
Erik
Bernstein is
vice president
of Bernstein
Crisis
Management. Erik
started with BCM
in 2009 as a
writer and
subsequently
became social
media manager
for the
consultancy
itself as well
as for a number
of BCM clients
before moving to
the VP position.
Write
to Erik at:
Bernstein Crisis Management,
Inc. is
located at 700
S. Myrtle
Ave., #404,
Monrovia, CA
91016.
Telephone: (626) 825-3838.
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Legal
Disclaimer
(aka the small
print)
All
information
contained herein
is obtained by
Jonathan
Bernstein from
sources believed
by Jonathan
Bernstein to be
accurate and
reliable.
Because
of the
possibility of
human and
mechanical error
as well as other
factors, neither
Jonathan
Bernstein nor
Bernstein Crisis
Management is
responsible for
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omissions. All
information is
provided "as is"
without warranty
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Bernstein Crisis
Management and
Jonathan
Bernstein make
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and disclaim all
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statutory
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