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Just a
Thought
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"The most
perfidious way of
harming a cause
consists of
defending it
deliberately with
faulty
arguments."
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From
the Editor
In a
move that sounds
more like a
story from the Onion
than a real-life
event, Bill
Cosby has filed
suit against
seven of his
accusers. Is
this the worst
PR move ever?
Many
of the
accusations
against Cosby,
of which there
are a staggering
49, are too
dated to ever
see court. The
new filing is
actually a
counter suit in
reaction to a
defamation case
filed by seven
Massachusetts
women as a
result of what
they say are
damaging
statements Cosby
made while
publicly denying
their claims.
While that may
be
understandable
in your typical
case, the
question here is
WHY?
Of
course, given
that nothing
about Cosby's
handling of this
situation has
followed what
any sane person
would recognize
as logic, maybe
asking why he
does anything is
a bit loony of
us. He's
certainly past
the point where
(ignoring the
fact that we
wouldn't, for
ethical reasons,
take him as a
client) we would
have advised him
to shut up and
duck his head
for the next
decade.
With
the man at its
center utterly
refusing to take
responsibility
for not only
alleged, but
also his own
admitted
actions, there
can be no
resolution here.
In the end we
hope the victims
have their day
in court and are
able to make
their case
because Cosby's
actions are
quite clearly
beyond
explanation.
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Interested in
reprinting BCM
articles or blog
posts?
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We're
happy to give
permission for
material to be
reprinted in hard copy
or online!
If you find something
you would like to
reprint, simply submit
a request to jonathan@bernsteincrisismanagement.com.
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Blogs
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The Bernstein
Crisis Management
blog, along with
our blog at the Free
Management Library
are frequently updated
and filled with case
studies, advice, and
the latest news on
techniques, threats,
and more.
Here, we share a look
at some of the most
popular posts from
recent weeks:
Is a software
developer responsible
for creating risks for
end users? Dell
Leaves the Door Open
for Dirty Work
investigates just such
a case.
The effect of online
reviews on success as
an organization
continues to grow,
meaning it's essential
to understand The
Importance of Online
Reviews.
VTech
Breach - Lax
Security and Weak
Crisis Communication
looks at what happened
when not only parents,
but also their
children, became
victims of a hack.
A guest post from Rob
Burton of PreparedEx,
Common
Tabletop Exercise
Mistakes will
help you maximize
these helpful crisis
preparedness
exercises.
With studies showing
and increasing number
of business deals
going sour purely due
to the reputation of
one party it's time to
ask, Is
Your Company Culture
Scaring Off Big
Bucks?
Phishing, or the act
of fooling someone
into handing over
their login info, has
long been a staple of
hackers. Now, thanks
to evolving technology
and ever more creative
approaches, Advanced
Phishing Poses New
Threats.
Misguided attempts at
creating viral social
media campaigns are
constantly leading to
crisis, yet
organizations of all
kinds continue to
utterly fail to
predict potential
negative reactions.
Case in point, Hacky
Hashtag Leads to
Reputation Risk for
IBM.
Do you have a
topic you'd like to
see featured in our
blogs? Send an email
to erik@bernsteincrisismanagement.com
and there's a good
chance you'll be
seeing it right here
in the next issue!
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Business
Announcements
(aka
blatant
self-promotion)
Are
There Any Holes in
Your Crisis
Planning?
Your
organization may
well have crisis
prevention and
response-related
plans in place -
but are you sure
they're going to
cover all the
bases? Bernstein
Crisis
Management's
Crisis Document
Audit is a
low-cost,
flat-rate service
which will quickly
provide you with a
comprehensive
analysis of your
existing plans and
recommendations
for improvement.
We're
Giving Away
Keeping the Wolves
at Bay
Keeping
the Wolves at
Bay, the
widely used
media-training
manual published
by Jonathan
Bernstein, is now
being given away
in its PDF format.
Formerly $10,
there will be no
charge for the
publication as
long as demand
exists.
Exciting
New Services from
Bernstein Crisis
Management
We are
are proud to
introduce two new
services that will
allow us to better
meet the needs of
our clients!
First,
from entering new
markets to defending
billion-dollar
established
industries, BCM's
public affairs
practice, led
by twenty year
veteran Greg Brooks,
will help you win
the battle for the
hearts and minds of
audiences from City
Council to the halls
of Congress.
Our
second addition is
based on the belief
that an important
piece in managing a
crisis includes
attending to the
emotional reactions
that influence the
outcome. Presented
and facilitated by
Steven Degelsmith,
Ph.D., our focused human
factors in crisis
management service
will equip you with
the tools you need
to handle even the
most volatile of
situations.
Social
Media Crisis
Training
A solid social media
manager has quickly
become a must-have
for organizations of
any size, and can
make an immense
difference by
driving in customers
and building your
positive reputation
online.
The
problem is, the vast
majority are simply
not equipped to even
identify building
crises, much less
take the steps
necessary to cope
with and mitigate
the damage that can
result.
That's where we come
in.
Bernstein
Crisis Management is
now offering crisis
management training
for social media
managers, both
independent and
in-house, as well as
social media firms.
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About Us
Jonathan
Bernstein is both
publisher of
Crisis Manager and
president of
Bernstein Crisis
Management, Inc.,
a national crisis
management public
relations agency
providing 24/7
access to crisis
response
professionals. The
agency engages in
the full spectrum
of crisis
management
services: crisis
prevention,
response, planning
& training. He
has been in the
public relations
field since 1982,
following
five-year stints
in both military
intelligence and
investigative
reporting.
Write
to Jonathan at:
Erik
Bernstein is vice
president of
Bernstein Crisis
Management. Erik
started with BCM
in 2009 as a
writer and
subsequently
became social
media manager for
the consultancy
itself as well as
for a number of
BCM clients before
moving to the VP
position.
Write
to Erik at:
Bernstein
Crisis
Management,
Inc. is
located at 700
S. Myrtle
Ave., #404,
Monrovia, CA
91016.
Telephone: (626) 825-3838.
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Legal
Disclaimer (aka
the small print)
All information contained
herein is obtained
by Jonathan
Bernstein from
sources believed
by Jonathan
Bernstein to be
accurate and
reliable.
Because of the possibility
of human and
mechanical error
as well as other
factors, neither
Jonathan Bernstein
nor Bernstein
Crisis Management
is responsible for
any errors or
omissions. All
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provided "as is"
without warranty
of any kind.
Bernstein Crisis
Management and
Jonathan Bernstein
make no
representations
and disclaim all
express, implied,
and statutory
warranties of any
kind to the user
and/or any third
party including,
without
limitation,
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merchantability,
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purpose.
Unless due to willful
tortuous
misconduct or
gross negligence,
Jonathan Bernstein
and Bernstein
Crisis Management
shall have no
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contract, or
otherwise (and as
permitted by law,
product
liability), to the
user and/or any
third party.
Under no circumstance shall
Bernstein Crisis
Management or
Jonathan Bernstein
be liable to the
user and/or any
third party for
any lost profits
or lost
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Crisis Management
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Bernstein has been
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As we do not write
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Bernstein Crisis
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