It's tempting to say "on to 2022!", but moving on too quickly can mean missing important reputation and crisis management lessons.
Sharing this month's most popular content and crisis management insights.
Volume XXII | December 27, 2021
Just A Thought...
"Maybe history wouldn't have to repeat itself if we listened once in awhile."
— Wynne McLaughlin, writer and game designer
From The Editor
You Can't Afford To Put 2021 In The Rearview Yet
While simply keeping your organization afloat through the last couple of years is something to celebrate, I'm a bit worried the eagerness to put it all in the rearview mirror and move on down the road to 2022 is going to result in a lot of important lessons being missed. How do you avoid this? Luckily the answer is simple.
The best way to avoid missing important lessons from the past year is to sit down annually as an organization and talk about what worked, what didn't, and what (be honest here) is hanging on only through sheer willpower or a band-aid fix but truly shouldn't be operating the way it is.
This doesn't have to be a complete downer of a session - everyone deserves to enjoy the positives and with the undeniable benefits of mental wellness to crisis management it should be encouraged - however you do need to speak openly about the negatives and come prepared to talk realistic solutions along with how those should be prioritized.
If you really want to open things up then I'd suggest adding in some discussion of what others in your industry and region have faced, what they did to handle it, and how those lessons might be applied to your own operations, or (shameless plug time!) bring in some of the consultants and experts you rely on throughout the year to assist in a deeper dive.
These types of sessions can easily be done on Zoom, Teams, or similar, which means the only limitation is your time and willingness to make avoiding the issues of the past a priority.
So go, enjoy the rest of the year — but don't pack it all away in the back corners of your brain just yet because you still have some reviewing to do!
Explaining Why Business Continuity Needs Crisis Communications
Business continuity is incredibly important, but a business continuity plan alone does not make you crisis ready! In this post we dive into the need for these two types of plans to work together. [Read More]
Edgy Marketing – Balancing Speed and Reputation In The Digital Space
How far is too far when it comes to edgy marketing, and is it even a risk your brand should be taking? Let our experts explain what needs to happen to ensure you don't create problems while seeking opportunity. [Read More]
Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated, since January 1994, to providing rapid, highly effective strategies for preventing and managing crisis situations that harm people, property, business continuity, reputation and the financial bottom line. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Our more than 30 years of experience assisting clients worldwide makes us an absolute authority on preventing and responding to crisis situations.
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By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company founder Jonathan Bernstein started the first international email newsletter on the topic of crisis management, which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online and has been reprinted in more than 20 languages. Our experts are also regular sources for popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC and CGTN, and have been published in hundreds of articles.
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