Celebrating 30 years of Bernstein Crisis Management as we look towards the future.
Sharing this month's most popular content and crisis management insights.
Volume XXIV | January 5, 2024
Just A Thought...
"You’re not getting older; you’re becoming a classic!" — Betty White
From The Editor
30 Years of Bernstein Crisis Management
The big three-oh! This year, Bernstein Crisis Management celebrates thirty years in business, and thirty years of proving critics who weren’t shy about proclaiming, “You can’t manage a crisis!”, wrong. As we celebrate this milestone, I’d like to take a moment to reflect on our journey, the evolution of crisis management, and the ever-increasing relevance of our work in today’s world.
From the early days, BCM founder Jonathan Bernstein had a clear vision. He sought to educate those thrust into crisis management roles, whether by design or circumstance or, as he put it, “whether it’s in your job description or not!”. His mission was to empower organizations to take a proactive approach to crisis management rather than merely reacting when a crisis hit. Truly managing a crisis, rather than allowing a crisis to manage them. Above all, he committed to delivering ethical, responsive, top-tier service to our clients. This vision has guided us through three decades of service, during which we’ve stood alongside hundreds of leaders and organizations, helping them navigate some of their most challenging moments. I’m proud to be a chip off the ol’ crisis manager, and to carry that legacy forward with my own work in the field.
The world has witnessed seismic shifts in the last 30 years, including absolute game changers in the advent of the internet and the rise of social media. Through the many changes in how information spreads and crises unfold, I’m proud to know that BCM has consistently stayed ahead of the curve, adapting strategies and tools to meet the demands of a digital age, understanding that today’s crises unfold at an unprecedented pace and scale, and recognizing that, at their core, crises are still about people, regardless of how we interact.
This past year was marked by yet another nonstop barrage of deeply polarizing politics which increasingly drew unwitting organizations into difficult positions, a heartbreaking number of mass casualty events in every venue imaginable, and cybersecurity breaches which cost companies fortunes, not to mention natural disasters and unprecedented storms around the world. Each event has reinforced the undeniable need for competent crisis management.
As we look to the future, the lessons from the past 30 years are more vital than ever. We understand that crisis management isn’t just about handling the immediate situation. It’s about understanding the long-term implications, maintaining a steadfast commitment to ethics and integrity, and continuously learning and adapting. It’s about being prepared for the unexpected and having the agility to respond effectively.
In celebration of our 30th anniversary, we renew our commitment to guiding organizations through crises with foresight, strategy, and unwavering integrity. We look forward to continuing our journey, evolving with the times, and always being ready to help our clients turn potential disasters into stories of resilience and recovery. Here’s to the next thirty years and beyond, as we continue to prove that not only can you manage a crisis, you can also, with the right team and approach, emerge stronger on the other side.
Is your brand equipped to handle a crisis if one were to erupt today?
If you lost a major operations center overnight, if you were served papers for an unexpected lawsuit, if one of your execs went ballistic on social media right now, would you know what to do from minute one through resolution of the situation? If the answer is no, then I have another question — what’s stopping you from getting prepared in 2024?
While being on a crisis management team may not be quite as glamorous as joining the Avengers in battling interdimensional threats, I don’t think it’s over-selling to say that the members of the crisis team can and frequently do hold the fate of their organization, and at least the immediate future of those who rely on it for goods, services, and employment, in their hands. Are you prepared to shoulder the responsibility? [Read More]
Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated, since January 1994, to providing rapid, highly effective strategies for preventing and managing crisis situations that harm people, property, business continuity, reputation and the financial bottom line. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Our more than 30 years of experience assisting clients worldwide makes us an absolute authority on preventing and responding to crisis situations.
Unlike most public relations firms that only offer crisis management as a side practice, we’re specialists.
By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company founder Jonathan Bernstein started the first international email newsletter on the topic of crisis management, which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online and has been reprinted in more than 20 languages. Our experts are also regular sources for popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC and CGTN, and have been published in hundreds of articles.
To meet the Bernstein Crisis Management team, click here.
All information contained herein is obtained from sources believed to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Erik Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein and Erik Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Erik Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.
Bernstein Crisis Management, Inc., P.O. Box 115, Burlington, CO
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