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Volume XXII | January 12, 2021
Just A Thought...
"Don't play ostrich -- remember what part of you is still sticking out of the sand!"
— Jonathan Bernstein, BCM founder & chairman
From the Editor
27 Years of Bernstein Crisis Management and New Free Resources!
This article's quote is actually the very first "Just A Thought...", published by our own Jonathan Bernstein in the premiere edition of Crisis Manager on February 1, 2000, a year that saw the Concorde crash, the attack on the USS Cole in Yemen, civil unrest in the U.S. connected to Vermont's legalization of same-sex unions, and a troubled economy in the EU, with the UK fuel protests fanning the flames. There was mad cow disease, California suffered rolling blackouts, and natural disasters rocked locations around the world, from Indonesia to Azerbaijan. We even had a contested election featuring the Bush v. Gore recount (which I would have called a debacle before the staggering and embarrassing events that have occurred in connection to our latest presidential race, by which it pales in comparison).
My point in all of this? This "worst of" from 21 years ago sounds an awful lot like events we've faced over the past year. Yes, some things have taken a more prominent role (COVID, hello), but the categories of events that can create crisis situations continue to repeat themselves, and that means you can be prepared to stop them before they hit.
My father founded this company with the idea that you simply can not hide your head in the sand and pretend problems are going to go away, that when you choose to play ostrich you accept full well the rest of you presents a big juicy target for trouble to attack. Now, 27 successful years and hundreds of clients later, that idea continues as a guiding principle for Bernstein Crisis Management and the clients we serve.
We're thankful to everyone who's enabled us to do what we do for almost three decades, and we promise we'll be here for you when the hard times hit for many years to come. Of course I'd be remiss if I didn't also give a personal thanks to my dad, my mentor, and the man who thankfully only had to put the "boss" boot on for a verbal butt-kicking a few times during my apprentice years, Jonathan Bernstein. I didn't always know I'd wind up working in crisis management, but in retrospect it probably should have been obvious. Let's keep it goin' 😉.
Erik Bernstein President, Bernstein Crisis Management Inc. [email protected]
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Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated, since January 1994, to providing rapid, highly effective strategies for preventing and managing crisis situations that harm people, property, business continuity, reputation and the financial bottom line. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Our more than 30 years of experience assisting clients worldwide makes us an absolute authority on preventing and responding to crisis situations.
Unlike most public relations firms that only offer crisis management as a side practice, we’re specialists.
By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company founder Jonathan Bernstein started the first international email newsletter on the topic of crisis management, which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online and has been reprinted in more than 20 languages. Our experts are also regular sources for popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC and CGTN, and have been published in hundreds of articles.
To meet the Bernstein Crisis Management team, click here.
All information contained herein is obtained from sources believed to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Erik Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein and Erik Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Erik Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.
Bernstein Crisis Management, Inc., P.O. Box 115, Burlington, CO
