We’ve just uploaded a brand new Crisis Manager newsletter to our website! This issue features an article by BCM President Jonathan Bernstein, which uses the negative effects swine flu has had on businesses as a launching point to discuss ways to prevent consumers making decisions about your product based on fear or conjecture. We also have a guest article from Melbourne, Australia-based Tony Jaques, who presents a crisis management case history which demonstrates the ways that brand identification interacts with media attention during troubling times.
In case you hadn’t heard, the email version of Crisis Manager is now being distributed in full-color HTML! Just click here to sign up.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/