Many organizations who had never before considered hiring a crisis management team are now scrambling to find one. Why is that? This quote from a Finance & Commerce article has the answer:
The trend has been fueled by the national recession that spawned a plethora of business bankruptcies and corporate layoffs; also, the proliferation of social media that has left businesses more vulnerable to far-flung and instant adverse communications, according to industry insiders.
The article interviews several crisis communications professionals, including BCM President Jonathan Bernstein. Although each has their individual viewpoint, all agree that the rapid changes in the business and financial markets, combined with the prominence of social media and global reporting, make devoting time and money to effective crisis communications a no-brainer.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/