There have been at least two major structural changes in how and why the media cover companies: the first is related to the rise of shareholder coalitions, and the second is the continued advance of Internet-based communications. These two trends are catching many in top management by surprise. Organized labor, academics, and religious organizations are appealing to investors in their attacks on CEOs and boards. Blogs are succeeding in generating news coverage in the pages of major newspapers rather than vice versa. Sites like YouTube and Facebook have intensified demands for immediacy and transparency that didn’t exist even five years ago.
This quote, taken from a BNet.com article, supports something which we discuss frequently on this blog as well as stress to our clients. Although the methods taught may change, proper messaging and media training, especially learning how to control your own story, is one of the cornerstones of a winning crisis management strategy.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/