Crisis management is simpler than it seems
To control a crisis, organizations must be able to respond quickly as well as effectively. Delay in response erodes credibility. A bad scenario takes on additional dimensions until it just gets worse and worse. Indeed, the first fundamental rule is to take the lead and not just react to events as they unfurl. While no crisis plan is a single cure-all with the exact answers to either completely avoid a crisis or manage one if it occurs, a well-laid-out plan, in conjunction with media training, will provide the key elements to develop and deliver the right message quickly.
This quote, from a post on Hotel News Now, a website dedicated to “hotel decision makers,” is spot on in its crisis management advice. The very reason that we preach crisis preparedness is in order to be able to take this lead. That means being positioned to be not only a source of information, but also the best source of information, to both stakeholders and the media.
Of course, being prepared also does wonders for actually resolving the crisis. With plans in place, there’s no mad scramble or hours of inaction while roles and duties are confused.
The basics of crisis management are simple – it’s when you choose to ignore them that things get complicated.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/