Internal audiences can be even more important than those outside your company during the crisis management process, yet all too often they receive the least thought and attention. Every employee, consultant, and vendor of yours can become a representative for your organization, and you want them all on the same page!
My article, “Inside Internal Crisis Communications”, published in the latest edition of Media Bullseye, is full of tips that will make your employees and others close to your business an asset rather than a liability during a crisis.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com