Spirit Airlines must believe in the old saying “There’s no such thing as bad publicity.”
How else to explain its woeful response to a pilots strike that has grounded the airline since Saturday?
“They aren’t doing anything to get us on any other flight,” said disgruntled passenger Joe Rose, of Sturgis, Mich., on Monday. “The only thing they did was threaten to have us kicked out of the terminal and arrested.”
This quote, from an article in the Sun Sentinel, is a perfect example of what happens when an organization completely neglects crisis management. It’s more than obvious that in any business that employs a unionized force there is danger of a strike. Having no contingency plan for passengers is nothing short of irresponsible, and Spirit Airline’s reputation will suffer because of it.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/