In the November 2008 Crisis Manager, an article by Rene A. Henry offers 10 steps a company, organization or institution needs to take or have in place to prevent a crisis. These steps include anticipating and having a Plan, responding immediately, avoiding overtalk, truth-telling, accepting responsibility, choosing the right spokesperson, stopping rumors and correcting misinformation, using compassion and remorse in dealing with the public, building the company’s reputation before a crisis, and listening, always listening.
For more information on the “how to” of these steps, read the November 2008 Crisis Manager. For ongoing direction and ideas on crisis management, subscribe to this newsletter by visiting www.bernsteincrisismanagement.com.
Jonathan Bernstein
www.bernsteincrisismanagment.com