Schwarzenegger down, but not out
Ex-California Governor Arnold Schwarzenegger tried to make the best of a very bad thing when he humbly admitted his having fathered a child with a former staffer.. Had the timing been different, it would have undoubtedly dented his political reputation, but considering the fact that he’s no longer in office, experts, including Bernstein Crisis Management President Jonathan Bernstein, give him good odds on recovering enough to stay in the movie business.
A quote, from a Fox News story by Holly McKay:
“Arnold can’t save face in the short-term. He’s now regarded as zipper-challenged, just as Bill Clinton was many years ago,” said crisis management and public relations expert, Jonathan Bernstein. “And like Mr. Clinton, he can rehab his image by getting involved in good works and not engaging in dishonorable behavior. Unless, of course, he wants to have an image of being a ‘bad boy’ from now on.”
Bernstein said that in the long run, Schwarzenegger’s target movie audience probably won’t be deterred by his wandering ways.
“Arnold’s Hollywood genre is action flicks, and action flick fans won’t care what he did. If his movies are good, people will watch them,” he said.
Arnie’s built up a pretty solid cushion of good will over the years. The press will enjoy this for a while, possibly stretching it out if news is slow, but soon enough it will all be history.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/